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HISPANIC ADVERTISING AGENCY CHOSEN TO PRODUCE
"URBAN LATINO" TELEVISION SHOW SEGMENTS
Urban Latino TV, a syndicated show airing nationally in October, has chosen CROSSOVER Interactive & Advertising to develop and produce content. Urban Latino is an English language, half hour TV show that highlights the diverse elements of U.S. Latin culture and topics ranging from entertainment, sports and celebrity interviews to fashion and music. Urban Latino will air in the top US markets, including Los Angeles (KABC), New York (MetroTV) and Miami (WFOR-CBS), reaching over 18 million Latinos, and a broad general market audience.
Crossover Interactive and Advertising, a West coast Hispanic ad agency, announced that it has been chosen to develop and produce segments for the new television program "Urban Latino", airing this fall throughout the US on syndicated television stations.
"Crossovers philosophy and approach to the Hispanic audience is tailor-made for Urban Latino, and were looking forward to working with the Crossover team to make our program even more appealing to both the Hispanic and non-Hispanic audience." says Robert G. Rose, the shows Executive Producer.
Crossover Interactive & Advertising, LLC, finalized an agreement with Urban Latino TV, LLC. To co-produce 10 segments for the shows Fall Season, along with Crossovers production partners, LA-based Strom Magallon Entertainment.
"Although its unusual for an advertising agency to develop television content, its really a natural extension of our business. It provides our advertising clients with unique, tailor-made vehicles, and allows us to present their products and services in a relevant environment, to a much more targeted audience." said Barbara Ruano, founder and president of Crossover Interactive & Advertising, LLC. Crossovers previous entertainment experience includes creation of content for the International television market.
Urban Latino is an English language, half hour TV show that highlights the diverse elements of U.S. Latin culture and topics ranging from entertainment, sports and celebrity interviews to fashion and music. Urban Latino is a co-production between Urban Latino Magazine, Artist and Idea Management, MetroTV, Latino Media Ventures (formerly Gallco Productions), and now Crossover Interactive & Advertising. Urban Latino will air in the top US markets, including Los Angeles (KABC), New York (MetroTV) and Miami (WFOR-CBS), reaching over 18 million Latinos, and a broad general market audience.
| | - see Urban Latino as a standard-bearer of the emerging Hispanic Crossover trend -- a signal to networks and advertisers alike that this market is one of the largest and most influential of any in America today." Says Geoffrey Fiala, Managing Director of Crossover Interactive & Advertising, LLC.
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Crossover Interactive & Advertising, LLC specializes in "cultural crossover" advertising and content development to address todays ethnically diverse US population. For more information, please contact Geoffrey Fiala, Managing Director at 714-549-2464 or gfiala@crossoverads.com.
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