ARE YOU REPLACING LOST CUSTOMERS?
Universal Resource Group is an Associate of a ten year old National Name and Address Service. We provide names and addresses on pressure sensitive labels for small businesses based on zip code requests. We do limit participation by the same "type" of merchant in zip areas.
We work with our clients to develop mail-outs to the new resident. Our goal is to help the merchant attract the new resident as soon as they move in before they establish buying patterns and loyalties.
Small to mid-size businesses struggle to break even in tough economic times. This is true partly because of a lack of resources that could be used if they operated on a larger playing field. Large businesses can usually afford a bigger advertising budget, employee layoffs, re-allocation of funds and other measures to weather an economic storm.
Unless a company can increase their customer base, there is a very small chance of increasing revenues and profits. THE UNITED STATES POSTAL SERVICE reports that 17-24% of Americans move each year. That statistic alone implies that merchants could be faced with the task of replacing as much as 24% of their customer base annually.
The loss of customers could be anywhere from 0-24% depending on location and other factors. At any rate, replacing lost customers is very challenging. Statistics indicate that it is much easier to convert good prospects to customers than it is to convince satisfied customers to leave the competition.
Knowing how to effectively contact new residents and convert them into loyal customers could mean thousands of dollars in additional profits to the small business owner.
"Until now, new residents have randomly chosen local businesses for goods and services they require. Now because of our service, they will be directed to a specific business" NOW FOR THE FIRST TIME ON A LOCAL LEVEL, THERE'S A WAY FOR YOU TO REACH THESE POTENTIAL NEW CUSTOMERS FIRST!
Every new resident must establish new business and professional providers for all the products and services they need and want. With our service you have the best possible way to contact them first, and retain them as loyal customers.
Satisfied customer Margaret Montino, Manager of Jake's Pizza, states, "I have been a client of your service for over a year. In that time I have found the new customer labels to be one of the more effective means of marketing we use. The advertising suggestions were very helpful in creating a productive means of presenting our product to new customers. WE are averaging at least 10% return per mailing, making this one of our better advertising tools. Therefore I would not hesitate in recommending your services.""
For competitive reasons, we limit the total number of subscribers in each Zip Code area. We also restrict the number of similar type businesses in each area. These limitations allow our clients to establish and maintain a competitive advantage.
The New Resident Name and Address Service can be found at http://www.newresidentsssite.com.
Please contact Delbert L. Shanklin at 713-867-5958 or 832-798-6410 regarding any questions or for an interview.
|