BUZZPLANT: THE NAME BEHIND THE NOISE

Nashville Based Company Merges Technology and Grassroots Marketing to Generate Consumer Demand in the Christian Music industry.

FOR IMMEDIATE RELEASE
Contact: Angela Fox
615.595.5346
angelafoldsfox@aol.com

BUZZPLANT: THE NAME BEHIND THE NOISE
Nashville Based Company Merges Technology and
Grassroots Marketing to Generate Consumer Demand

Franklin, TN- September 3, 2002- What do Squint/Warner Brothers, Rocketown Records and INO/M2.0 Records have in common? They are among the growing client list of BuzzPlant.com, a multipurpose marketing agency that develops and creates awareness and demand for music artists and companies in the CBA industry.

The inventive one-on-one approach of BuzzPlant utilizes the resources of technology to develop a personal relationship with consumers and fans via e-mail thus generating a buzz about the latest artists and music news. This concept draws from the grassroots approach used by the corner store" of yesteryear-back in the day when shopkeepers knew their customers by name and made personal recommendations accordingly. In the same manner, BuzzPlant uses its rapidly growing database of profiled music purchasers to market music directly to the fans of a particular artist or genre.

BuzzPlant merges the power of the Internet with the heart and effectiveness of one-on-one marketing.
Rather than just another mass marketing tool, we view the internet as what it was originally created-for people to talk to one another. When you take the time to interact with people and find out what they like and dislike, it becomes a very powerful tool," says BuzzPlant founder Bob Hutchins.

In addition to one-on-one marketing tactics, BuzzPlant has created an online promotional network that utilizes the resources of music-related websites to increase the exposure of artists. Through such avenues as online giveaways, live chats, streaming audio/video, new music forums and online website reviews, BuzzPlant connects the fans to the music of greatest interest to their preferences. BuzzPlant also puts the power of promotion directly into the hands of the music fans through its innovative Street Team" program, which allows the fans to plug their favorite artists by spreading the word about up and coming projects.

Recently, BuzzPlant partnered with Fanscape.com, a mainstream grassroots marketing company whose client roster includes Enrique Iglesias, Blues Traveler, Lifehouse and Sheryl Crow, etc., for a major promotional program featuring Squint/Warner Brothers artist Souljahz. The partnership will utilize online prize giveaways, major street team publicity efforts and extensive e-mail campaigns to spread the word about Souljahz debut album entitled, The Past is History.

BuzzPlant was created in 2001 by Bob Hutchins, Internet marketing industry veteran and former Vice President of Marketing and Development for Global Tech Resources and The Christian Interactive Network. The BuzzPlant database currently contains over 1,000,000 e-mail addresses, which positions BuzzPlant as one of the largest Internet-based marketing companies in the CBA industry. For more information, visit www.buzzplant.com.
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The Buzz ... About BuzzPlant

What People Are Saying:

"The BuzzPlant is a fantastic resource when we're seeking to create unique, results-driven promotion via the Internet. Their ideas are practical and allow for consumers to receive something of value, while we have solid information and feedback to process. We're looking forward to using them again and again. "
-Dave Palmer, Vice President of Marketing- Rocketown Records

" We have been using BuzzPlant for over a year now. We have seen significant growth to our opt-in e-mail subscribers and quantifiable information that consumers are using our online tools. From design, to promotion, to technical input, BuzzPlant has been fantastic! It's marketing dollars well
spent."
-Dan Michaels, Director of Marketing and Promotions- INO/M2.0 Records

"As a big time Christian music fan, I am always telling my friends and family about the latest new albums, and encouraging them to buy Christian music. Being a street team member with BuzzPlant has allowed me to expand my reach, and influence many more people. It lets me feel like I'm a part of the Christian music scene, without even having to leave my computer room. I love the thought that more people might hear the gospel because my work on the BuzzPlant street team."
-Ian Thompson, Street Team Member, Canada

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