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Looking to increase profits? Learn how to turn your customer data into gold!
Customer strategy consulting firm, The Menon Group, announces the release of their latest white paper entitled: "Turn Your Customer Data into Gold! Seven Habits of Highly Customer Focused Organizations"
FOR IMMEDIATE RELEASE
CONTACT:
Joseph Butler
The Menon Group, Inc.
3401 Custer Road
Suite 157
Plano, TX 75023-7552
Phone: 972-758-7500
Email: PR@TheMenonGroup.com
Web site: www.TheMenonGroup.com
Customer strategy consulting firm, The Menon Group, releases latest white paper entitled: "Turn your Customer Data into Gold! Seven Habits of Highly Customer Focused Organizations"
Plano, Texas -- September 05, 2002 -- The Menon Group, today announced the release of their newest white paper entitled: "Turn your Customer Data into Gold! Seven Habits of Highly Customer Focused Organizations" The entire paper is available for download at http://www.themenongroup.com/downloads/Customer_Gold.pdf
According to Dr. Raj Menon, Managing Partner of The Menon Group, Inc., "This paper represents an integration of the current thinking on the marketing aspects of customer relationship management." The paper outlines, in an easy-to-read manner, the various issues that business leaders need to consider in order to become more customer focused.
This whitepaper provides a framework for analyzing your existing customer data which will help you develop a consistent, firm-wide understanding of your customer and the notion of customer value.
The seven habits of customer focused organizations listed in the paper are:
1. Create a vision, align the troops
2. "Listen" to your customers' perspective
3. Gather, organize, and analyze your customer data
4. Build customer value models
5. Create your customer pyramid
6. Track retention, loyalty and referrals
7. Appoint a Chief Customer Officer, but eventually get rid of the position!
About The Menon Group:
The Menon Group, Inc. is a world-class customer strategy consulting firm headquartered in
the Dallas metroplex area, with offices worldwide. Our mission is to help you, our customer, increase profitability and achieve successful growth by analyzing and unleashing the potential value in your customer data. We can build and implement analytical tools such as models for customer value and segmentation, customer loyalty, customer retention, and customer equity, to name a few. Such tools will provide the basis for developing and/or strengthening your companys customer vision and for executing "Customer Focused Strategies" (SM) which incorporate your customers' perspectives, and help you build deeper, more valuable customer relationships.
For additional information please visit: http://www.TheMenonGroup.com or contact Joseph Butler at jbutler@TheMenonGroup.com
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