Digital Architectures, Inc. To Re-brand Emarketing Authority, RuffinDirect

Colorado Springs, CO-- September 10, 2002-- Digital Architectures, Inc., a strategic branding and design firm, announced today that the planned development of a corporate re-branding program for RuffinDirect (www.ruffindirect.com), a leader in the development and implementation of emarketing (online) strategies, is nearly complete.

Digital Architectures, Inc. has been retained by RuffinDirect to develop and deliver the company's re-branding strategy meant strengthen its position within the Internet direct marketing industry and unify its multi-branding channels under the RuffinDirect website.
"Digital Architectures, Inc. has impressed us not only with their ability to deliver incredibly comprehensive and effective branding strategies, but also with the fact that their service is driven by the industry's best-trained, best-equipped designers, developers and brand consultants, who constantly scrutinized our branding goals and marketing processes," said    Helena Ruffin, president and chief executive officer of RuffinDirect. "The brand positioning strategy that they are developing for us emphasizes their understanding of the business implications of effective strategic branding for long-term success and their ability to develop multi-channel branding programs that will tie back into our website, providing our current and potential clients with a coherent and unified brand presence."
Digital Architectures Creative Director, Christen D. Booth, comments, "RuffinDirects re-branding will suggest and demonstrate superior knowledge and unique core competencies with regard to Internet marketing using direct email capabilities. It reinforces the importance of their role as specialized consultants who provide the road map to developing and implementing successful emarketing strategies."
According to Digital Architectures Director of Strategic Branding, John D. Bloise, the re-branding for RuffinDirect, which will include a newly designed website, corporate identity pieces, and the development of several multi-channel branding strategies is currently set to launch mid November of this year. "We've been happy with RuffinDirect's willingness to do whatever it takes to enhance their current brand positioning and to develop programs that improved their clients capabilities" said John.

Press/Company Contacts:
Christen Booth, Digital Architectures, Inc. Creative Director                 christen@digitalarchitectures.com
John D. Bloise    Digital Architectures, Inc. Director of Strategic Branding     jack@digitalarchitectures.com
Helena Ruffin   RuffinDirect        President/CEO                      helena@ruffindirect.com
http://www.digitalarchitectures.com
719.213.6262   fax: 888.453.0878