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RICS Appoint WebtraffIQ As Their Web Analytics Provider For Its 120 Websites
The Royal Institution of Chartered Surveyors (RICS) appoints WebtraffIQ web analytics and reporting and email tracking to gauge website usability and marketing campaign return on investment [ROI]
11 September 2002, London, UK
The Royal Institution of Chartered Surveyors (RICS) Appoints WebtraffIQ For Web Analytics, Reporting and Email Tracking.
The Royal Institution of Chartered Surveyors (RICS) appoints WebtraffIQ web analytics and reporting and email tracking to gauge website usability and marketing campaign return on investment [ROI]
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The web analytics company WebtraffIQ http://www.webtraffiq.com, has been appointed by the Royal Institution of Chartered Surveyors (RICS) http://www.rics.org.uk/ for web measurement reporting and email tracking, to gauge their website usability and marketing campaigns.
After having launched a new global website incorporating 120 different countries, RICS http://www.rics.org.uk/ wanted to track and understand user behaviour on their website. Furthermore, RICS intended to make full use of internal email campaigns to members as well as tracking partner click throughs.
Alex Langley, Project Manager at RICS explains, We needed a robust, but easy to use web analytics system to gather and report the information we required. There were quite a few systems to choose from but we found that WebtraffIQ was one of the more accurate solutions on the market, and they offer a suite of reports which fulfilled our criteria."
Due to the size and reach of the RICS global website - spanning across 120 different countries with 110 000 members, the RICS site needs to encompass various complex systems that WebtraffIQ had to incorporate into its strategy and service it was to provide.
RICS is currently pushing forward with various marketing initiatives such as member newsletter emails and partnership website referrals.
By using WebtraffIQ RICS can now home in on the better initiatives and reduce costs on activities that dont yield direct results.
Marcos Richardson, European Director at WebtraffIQ comments, Its great to have RICS on board, and their feedback on our system is invaluable. We have demonstrated yet again that the WebtraffIQ can be integrated with various other systems, with little to no effort at all on a global scale. Its especially helpful to us because RICS is such a comprehensive and large international website and service, and their continual feedback is important to WebtraffIQ in developing our services. It enables us to further address global application requirements that may be implemented for various clients, and into a range systems."
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----Notes to editors----
This press release in available in PDF, plain text and Word formats.
Photographs are available of Marcos Richardson, European Director of WebtraffIQ
About The Royal Institute of Chartered Surveyors [RICS]:
http://www.rics.org.uk/
With 110 000 members in 120 countries, RICS is the world's leading professional body addressing all aspects of land, property, construction and the associated environmental issues.
An independent, not-for-profit organisation, RICS acts in the public interest, upholding standards of competence and integrity among its members and providing impartial, authoritative advice on major issues affecting business and society worldwide.
Its main responsibilities are twofold: to regulate and steer the profession in the public interest; and to provide information and services to members.
Source: http://www.rics.org/about_us/about_rics/
About WebtraffIQ:
http://www.webtraffiq.com
WebtraffIQ is an advanced real-time visitor tracking and post-click analysis solution for business web sites and e-commerce enterprises. Our system has undertaken a four-year research and development-testing period and is used by over 200 individual web sites.
WebtraffIQ provides a state-of-the-art campaign tracking service which enables clients to see how various online & offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
----Contact----
The Royal Institute of Chartered Surveyors (RICS)
Alex Langley, Project Manager
Address [UK]
RICS Contact Centre, Surveyor Court, Westwood Way, Coventry, CV4 8JE, United Kingdom
WebtraffIQ
Marcos Richardson, European Director, Email: mailto:webtraffiq@elementalpr.co.uk
Email: mailto:webtraffiq@elementalpr.co.uk, Website: http://www.webtraffiq.com
Telephone: +44 (0) 20 7681 0187
Address [UK Office]:
WebtraffIQ, 44 Parkway, Camden, London NW1 7AH, UK
Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email: mailto:webtraffiq@elementalpr.co.uk,
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Website: http://www.elementalpr.co.uk
Address: 30-32 Southampton Street, Covent Garden, London, WC2E 7HE
Telephone: +44 (0)20 7379 8840, Fax: +44 (0)20 7836 834
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