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SMS-TV Explained: New report reveals enormous potential and evolving models
From being viewed as a successful "value-adding" communication channel to existing media properties, SMS is now creating value of its own and becoming the focus around which original programming concepts are designed and developed.
SMS-TV Explained: New report reveals enormous potential and evolving models
Amsterdam, 13 September 2002 - The marriage of SMS and TV programming is one of the latest success stories of media convergence. From being viewed as a successful "value-adding" communication channel to existing media properties, SMS is now creating value of its own and becoming the focus around which original programming concepts are designed and developed. In addition to applications tied to popular programming such as 'Big Brother', SMS-TV is quickly leading to a generation of entirely new television formats such as 'tv chat. In some countries, teletext SMS channels are receiving upwards of 100,000 messages per day. Van Dusseldorp & Partners' Research Department has been tracking this sector for some time and has brought together the key findings in a new report: 'SMS-TV: Interactive TV Reinvented.
With the SMS-TV sector growing across Europe, and as a result of the complex nature of the SMS-TV value chain, there is an increasing need to understand the various models which have developed for dividing the proceeds of premium SMS-TV services between the different parties in the value chain. SMS-TV: Interactive TV Reinvented" covers the sustainability and division of the substantial revenues generated, the complex value network and the changing roles therein. The report assesses and analyses the balance of power and the tensions between the SMS application developers and providers, the telecommunication networks, the TV concept developers, production companies, production distribution companies and broadcasters. With over 100 pages of detailed case-studies, and an extensive directory of the major players in the SMS TV sector, this timely report is essential reading for anyone who needs to be up to speed on this burgeoning European industry.
Notes to Editors
This report will be made available during the SMS Meets TV Seminar in Amsterdam on 16th September 2002. For more information about both the report and the event please visit www.smsmeetstv.com or contact Ashley Smith, Senior Research Analyst on +31 20 330 2983 or at ashley@vandusseldorp.com
The publication price for SMS-TV: Interactive TV Reinvented" is EURO 450 for PDF and EURO 500 for print. To order please visit
www.vandusseldorp.com/publications/smspreorder.asp
To request a review copy of the report please contact Rob Allen on +31 20 535 6986 or at rob@vandusseldorp.com
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About Van Dusseldorp & Partners
Van Dusseldorp & Partners BV is an Amsterdam-based research and development company concentrating on European digital media strategies and policies. Van Dusseldorp & Partners provides commissionable research and analysis, pan-European data gathering, publishes independent reports, produces its own seminars and workshops as well as events for third parties, provides pan-European marketing and PR services, and operates several new media news websites and free newsletters.
Contact information:
Ashley Smith
Senior Research Analyst
Tel: +31 20 330 2983
ashley@vandusseldorp.com
www.smsmeetstv.com
www.vandusseldorp.com/publications/smspreorder.asp
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