CBC AND ZIM TECHNOLOGIES DELIVER SMS NEWS UPDATES

The Canadian Broadcasting Corporation and ZIM Technologies International Inc. launches a new SMS service today, CBC Mobile News Updates. This pilot project allows subscribers to receive news updates on their mobile phones via SMS (Short Message Service) text messaging.

The Canadian Broadcasting Corporation and ZIM Technologies International Inc. launches a new SMS service today, CBC Mobile News Updates. This pilot project allows subscribers to receive news updates on their mobile phones via SMS (Short Message Service) text messaging.

Subscribers can choose from a variety of categories such as: headline news, including Canadian, business, world and entertainment stories; sports, encompassing amateur sport and hockey updates; and regional news, offering subscribers the option to choose updates from any of the provinces and territories.

We are happy to now offer CBC users a new method of accessing our news. The Mobile News Updates Service gives our subscribers the flexibility to get our updates when they want it and how they want it via their cellphone," said Bob Kerr, Director, New Media Partnering.

The service is simple to use. Subscribers log on to the CBC Web site (cbc.ca/wireless) go to the ZIM link and complete the short registration form. Users personalize their registration by choosing the news categories and the times they want to receive the updates. The information is then delivered to their mobile phone as an SMS text message.

SMS text messaging is a convenient and cost effective way to get information when and where you want it. With the ability to personalize what information you receive, it is perfectly suited to extending the CBC News Online service," said Michael Cowpland, President and CEO of ZIM Technologies International, which developed and maintains the service. This news service is just one of the many ways that SMS is changing the way we receive and relate to information."

CBC/Radio-Canada is Canada's independent public broadcaster. Since its inception in 1936, CBC/Radio-Canada has grown to become Canada's largest cultural institution, providing Canadians from coast to coast with traditional and new media services in French and English, as well as in eight aboriginal languages in the North. Now celebrating the 50th Anniversary of public television in Canada, CBC/Radio-Canada remains the nation's source for information, sports and entertainment programs that are proudly and distinctly Canadian.

ZIM Technologies International Inc. is privately held and headquartered in the high technology epicentre of Canada -- Ottawa. ZIM is a leader in consumer and enterprise applications for the global SMS channel. ZIM brings mobile-enabling to a whole new level of responsiveness and action. ZIM is also an established provider of enterprise-class software and tools for designing, developing and manipulating database systems and applications. Through its SMS expertise and mobile-enabling technologies, ZIM bridges the gap between data and mobility. For more information on ZIM and its customers, partners and products, visit: www.zim.biz.

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For more information contact:          
Barbara Nyke                
CBC                   
New Media Communications
(416) 205-8519
Barbara_nyke@cbc.ca
cbc.ca

Jeremy Melhuish
Vice-President, Communications & Marketing
ZIM Technologies International Inc.
(613) 727-1397
Text: 6138515144
jmelhuish@zim.biz                
September 17, 2002