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KidsPark Chooses E and I Design To Develop New Corporate Identity
Leading Silicon Valley Design Company Gives KidsPark a New, Friendly, Approachable Corporate Identity
KidsPark, a leading drop-in childcare company in the Silicon Valley, selected E and I Design to update and enhance its corporate identity. Founded in1988, KidsPark has been offering drop-in childcare services for 14 years. KidsPark needed to refresh its identity to more clearly communicate its core value position of providing a safe, quality, and convenient childcare option for busy parents.
SANTA CLARA, Calif., September 16, 2002Ñ KidsPark, a leading drop-in childcare company in the Silicon Valley, selected E and I Design to update and enhance its corporate identity. Founded in1988, KidsPark has been offering drop-in childcare services for 14 years. KidsPark needed to refresh its identity to more clearly communicate its core value position of providing a safe, quality, and convenient childcare option for busy parents.
"Convenience is an important factor for parents in choosing a childcare center," said Debra M. Gorenberg, founder, president and CEO of KidsPark. "But not nearly as important as knowing their child is safe and having fun while not in their care. KidsPark has offered all these benefits to families for 14 years and needed to develop an identity that communicated that fact."
| | - companyÕs identity is very important in any industry," said Erin Sarpa, owner and principal, E and I design. "But for KidsPark it is even more critical because choosing a childcare facility is a very personal and often difficult decision for families. We wanted to help them develop an image that was friendly and approachable to assist in communicating their values."
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E and I Design has successfully developed a new corporate logo and collateral system for KidsPark and they look forward to incorporating this new identity into their website (www.kidspark.com). "We chose E and I Design because they are an intimate sized agency with a collaborative design process that appealed to us," said Gorenberg. "They are not a multi-layered organization which made going directly to the right person for the right part of the project easy. We are very pleased with the results of our first project with E and I and look forward to working with them as a partner moving forward."
About E and I Design
E and I Design was founded in 1990 and is headquartered in Santa Clara, CA. Since its inception, E and I has specialized in identity revitalization and event design and has worked for many successful companies including Apple Computer, Cisco Systems, Google, Lucent Venture Partners, NETGEAR, Netscape and Sun Microsystems. For more information, visit www.eandidesign.com or call 408-296-4900.
About KidsPark
KidsPark was founded in 1988 and is headquartered in San Jose, CA. KidsPark operates licensed, drop-in childcare centers specializing in short-term care for 2-12 year old children. For 14 years, KidsPark has offered families safe, quality and convenient childcare facilities near Oakridge and Valley Fair malls. For more information, visit www.kidspark.com or call 408-213-0973.
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