Roska Direct Launches Proprietary Roska e-Marketing Suite™ (Direct Marketing e-Solutions Developed by Direct e-Marketers)

Roska Direct announces the launch of the Roska e-Marketing Suite™ - its proprietary customer relationship marketing and database technologies. The exclusive Roska e-Marketing Suite™ consists of database development, warehousing, target audience selection, e-mail delivery, campaign tracking, and real-time campaign reporting.

Montgomeryville, Pa. - Roska Direct announces the launch of the Roska e-Marketing Suite™ - its proprietary customer relationship marketing and database technologies. The exclusive Roska e-Marketing Suite™ consists of database development, warehousing, target audience selection, e-mail delivery, campaign tracking, and real-time campaign reporting.

This technology eliminates the need to hire multiple agencies for multiple tasks. Typically, a traditional agency is brought on to handle promotions, a media agency to purchase lists, an interactive agency to create and distribute html e-mails and a database agency to house the data and generate reports. With its new Roska e-Marketing Suite™, Roska Direct now has the capabilities to handle all these tasks under one roof.

"What sets this technology apart from our competitors is that the technology is designed and developed specifically for the needs of direct marketing and direct response programs by direct marketers," said Michele Bennett, Vice President of Technology. The Roska e-Marketing Suite™ handles all aspects of a program with zero handoffs among agencies and is fully automated with minimal manual processing. "The Suite is a state-of-the-art tool in a state-of-the-art facility that provides secure, reliable, robust, and scalable solutions that are in compliance with HIPAA, COPPA, Safe Harbor and DMA privacy guidelines," said Ms. Bennett.

The Roska e-Marketing Suite™ is comprised of several proprietary components, which can be used individually or as a whole in the execution of an e-marketing campaign:

Customer Central™ - data warehousing that allows clients to access information from any location, via the Web
RoskaBlast™ - bulk e-mail delivery system
RoskaSelect ™ - data profiling and selection utility
RoskaTrack™ - online and offline tracking system
RoskaReport™ - real-time e-mail reporting system
For example, RoskaTrack™ is the proprietary campaign tracking system, which is used via the agency's Web-enabled management system to set up, track, and report online and offline direct marketing campaigns. RoskaTrack™ can track unique users accurately to identify repeat individuals over time regardless of whether they were sourced from an HTML email, a Web page, telemarketer, or direct mail.

RoskaTrack ™ includes an Internet-accessible reporting engine that allows review of campaign activities including:

Number of e-mails opened
Number of e-mails forwarded to others
Number of page views or impressions
Number of click-through page landings
Banner Ad click-through rates and impressions
Sales or registration conversion rates
Roska Direct employs a dedicated technical staff that is trained in the latest technology, market strategies and tactics. The staff includes DBAs, software and database architects, developers and systems administrators, all of whom are considered equal partners with the agency's strategic planning and creative teams. With the Roska Direct technology team and the Roska e-Marketing Suite™, customers have all the technology needed to design, develop, implement, and measure a direct response campaign.

Roska Direct (http://www.roskadirect.com) is a $50 million, full-service direct response advertising agency, specializing in both interactive and traditional media. Since 1981, Roska Direct has served national clients in the pharmaceutical, e-commerce, financial services, insurance, technology, and publishing industries. The Agency has applied its proven one-to-one marketing techniques for clients such as Pfizer, PetFoodDirect.com, Procter & Gamble Pharmaceuticals, AEGON, Thomas Register, and Eli Lilly. Located in the Philadelphia area, Roska Direct has won most major direct marketing industry awards, including the Direct Marketing Association's prestigious Gold Echo.

Contact Gina Furia Rubel
Furia Rubel Communications, Inc.
Phone: (215)340-0480
Mobile: (215) 704-6090
Fax: (215) 340-0580
E-mail: gina@furiarubel.com