Transforming web services business key to success

FOR IMMEDIATE RELEASE Sydney - Australia, September 19th, 2002 Information Management product succeeds in transforming web development to profitability.

The recent failure of high profile web developer, Spike Australia, is not a reflection of the state of the Australian web development industry, according to Stephen Murphy, Strategic Director of Gravitymax, and a former co-founder of Spike.

You cant expect to succeed in todays ROI driven market, if you have to create every solution from scratch. This is the mistake many web design companies have made", said Murphy.

At Gravitymax, our strategy to develop product based solutions has enabled us to offer clients better value for money. We can also deliver in less time than traditionally expected, and often with a feature set that matches US products costing several times more."

Bucking the trend of web design firms elsewhere, Managing Director of Gravitymax, Andrew Farrell, is anticipating continued revenue growth over the next quarter. Farrell moved the company away from a pure services model shortly after he joined Gravitymax almost two years ago.

In a nut-shell, weve succeeded in making the transformation of the once pure services business of web development, into a fundamentally product based offering."

We recently announced the impending launch of version 3.0 of our own Australian developed Information Management System, following the successful deployment of 46 web sites using this solution over the past six months." said Farrell.

Our clients enjoy the benefits of a proven solution. Our aim has been to make it easy for organisations to create, manage, publish and share information online."
###

Images available.
Contact: Andrew Farrell, (02) 9938 9400

Gravitymax Pty Ltd (www.gravitymax.com.au), is a privately owned and funded company and commenced providing web development services in August 1996 as Freaky Dog Design. Today, Gravitymax delivers complete end-to-end web solutions, web application product development, emarketing and web strategy, design and architecture.
Gravitymaxs current clients include Tress Cocks and Maddox, Yates Limited, Jones Lang LaSalle, Dick Smith Electronics, Southcorp, Webster Publishing, The Globe Night Club and Australian Mining ITAB.
Managing Director, Andrew Farrell, was previously General Manager of Rare Medium Asia Pacific (NASDAQ: RRRR), and has worked with Internet service companies such as Spike Wireless and X/M Harrow on major Internet projects for Acacia Research, AMP, CSR, Disney, Fuji-Xerox, Intel, Microsoft, Thomas Cook, Toyota Motor Corporation, Sydney Festival and Weider Publishing.