Hub Creative Technologies Emerges to Combat Weak Economy With Web Design and Creative Marketing Teams

Feel good networking success story about overcoming adversity and responding to the dreary economy. Free-lancers and corporate refugees joined forces to form Hub Creative Technologies, a web design and new media services firm.

FOR IMMEDIATE RELEASE

For Further Information:
Adam Rosenbaum
781.641.3994 or 617.331.5467
adamrosenbaum@hubcreative.com

Starting Over

Hub Creative Technologies Emerges to Combat Weak Economy With Web Design and Creative Marketing Teams

Hub Creative Technologies Formed to 'Have It Their Way

BURLINGTON, MA -- September 23 2002 - Taking advantage of the growing trend for companies to outsource their web development, Internet applications and electronic marketing, a group of IT independent contractors and corporate refugees recently joined forces to form Hub Creative Technologies (www.hubcreative.com). Recognizing that the dramatic decline in the local high-technology market has forced many firms to delay vital projects because of limited resources, Hub Creative offers customized teams of high-tech professionals to act as an extension of a companys Web, IT or marketing department.

The beauty of this arrangement is that our experts get the opportunity to do what theyre best at while the client gets a dedicated group of motivated professionals who are loyal to the project and client," said Matthew Winston, founder of Hub Creative. The outsourcing of web services, custom software applications and e-Marketing projects is here to stay. Fortunately, there is an amazing depth and breadth of expertise now available that weve carefully selected to work together on projects."

In the Beginning
Hub Creative was born at one of the citys ubiquitous networking meetings. A core group of independent contractors and former high-tech corporate employees with complementary technical skills drew together to develop a business model that would allow IT and marketing professionals to avoid the restrictions of the corporate world while exercising their individual expertise. A work structure emerged that provided the professional and emotional support of a larger organization without impinging on their freedom to grow and express themselves. As the number of like-minded drivers grew to ten, another twelve joined as riders-experts who wanted the benefits of working under the Hub Creative umbrella but couldnt commit the time necessary to mold the direction of the firm.

This experiment is in many ways a revival of the medieval professional guild and moreover, it seems to be working.

We turned to Hub Creative Technologies for their depth of experience with web and user interface design, their understanding of marketing objectives, and their technical know-how," said Tim Palmer, Vice President of Marketing at Kaon Interactive Inc., a provider of advanced 2D and 3D imaging solutions headquartered in Maynard, MA. By outsourcing a series of projects, we received a cost-effective solution that has already helped us land three new accounts and dramatically increased revenue per order. We are very pleased with the flexibility, productivity and creativity that Hub offers."

Hub Creative Technologies delivers creative, cost-effective Web design and Internet marketing solutions by employing teams of web designers, programmers, application developers, interactive marketers, project managers and public relations professionals. In many cases, given the weakness of the current economy along with the necessity for controlling costs, outsourcing makes it possible for enterprises to put
their products, services, and distribution channels online. This is a competitive necessity in todays business world. Hub Creatives specialty is making this business
imperative feasible, with multi-media presentations such as interactive kiosks, webinars, distance learning and CDs.

(more)
Honed by more than 70 years of combined high-tech experience, Hub Creative enables companies to focus on their core competencies while the Hub Creative team analyzes the current situation and develops the appropriate solutions to maximize results. A key component of Hub Creatives philosophy is to help clients stay ahead of the curve by visualizing their industrys future, not simply maintaining the status quo. Hub Creative recognizes that technology alone is no longer a competitive differentiator; but in-depth knowledge and understanding is.

Hub Creative Technology Services
Hub Creative Offers:

·   Complete web site design and development
·   Multi-media presentations
·   Digital and print brochures, data sheets and other collateral material
·   Kiosks
·   CR-Rom design and production
·   Interactive media and games
·   Project Management
·   Custom software applications
·   Webinars
·   3-D modeling
·   Custom software applications

Pricing and Availability
Hub Creative offers both flat fee and hourly cost structures. Please contact Matthew Winston at 617.331.5467 or e-mail us at info@hubcreative.com for more information.

About Hub Creative Technologies
Founded in 2002 Hub Creative Technologies is a collaborative consultancy that draws upon a diverse pool of high-tech creative talent. Hub Creative provides customized teams of web and IT professionals that are appropriate to the requirements of a particular project. By combining its community of marketing, new media and Internet professionals with focused project management, Hub Creative offers effective marketing

(more)
solutions that differentiate it from the competition. Hub Creative is committed to a work ethic that states, The job is not done until the client is satisfied."

About Kaon Interactive Inc.
Headquartered in Maynard, Massachusetts, Kaon Interactive Inc. has developed a comprehensive set of easy to use 3D and 2D imaging technologies for product marketers.
With their small file size and amazing clarity, Kaon's interactive images are ideal for use on the Internet or in Microsoft PowerPoint for product display, sales, training and service applications. Because they are ultra-high resolution and geometrically precise, Kaon's 3D product models may also be used to generate an infinite number of print quality 2D images. Kaon's no plug-in Web viewing technology brings continuous Pan + Zoom capability to legacy 2D images. Kaon's technologies expand communications possibilities, simplify image management and reduce imaging costs. Companies using Kaon technology include Bose, Casio, Cisco, Dell, Hitachi, Nokia, Palm, Panasonic, and Sony. For more information visit www.kaon.com.

###