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Haptek Announces Generation-4 Character Automation Software

SANTA CRUZ, California, September 20, 2002 - Reaffirming its position as the leading character automation technology, Haptek today announced the availability of its Generation-4 Character Automation software and development tools available for commercial applications.Hapteks Generation-4 software creates bona fide artificial actors - characters that can instantly, realistically perform a written script.

SANTA CRUZ, California, September 20, 2002 - Reaffirming its
position as the leading character automation technology, Haptek
today announced the availability of its Generation-4 Character
Automation software and development tools available for commercial
applications.

Hapteks Generation-4 software creates bona fide artificial
actors - characters that can instantly, realistically perform
a written script -- what were seeing in the movies today with
plots like that in Simone" is actually possible using Hapteks
Generation-4 software technology. Haptek characters can turn a
simple voice recording into an engaging full-body animation - this
means, in essence, that these characters can automatically turn
your radio into a television, or, as a much more economically
relevant example - they can turn a wireless phone's voice signal
into an engaging character performance with zero added bandwidth.
This is particularly useful due to the bandwidth restrictions on
today's wireless systems and the increased capacities of the newest
cell phones, some of which also include cameras. Once a photo is
taken with one of these new phones and transmitted to another phone,
it is possible for Haptek's technology to bring that photo to life.

Although other companies make artificial characters and transmit
"low bandwidth" signals to control those characters, only Haptek
makes fully automated, spontaneously reacting characters. As a
result, no other company's characters can autonomously create their
own performance with anything approaching the realism, versatility,
or appeal of Haptek's artificial actors.

How can an artificial character automatically perform like a person?
Haptek's characters have Software Personalities, complete with
reactive and non-reactive emotions that can be tuned to recreate
all the basic personality types that we see in real people. Software
Personalities are made up of mathematical models of behavior that
let characters see, hear and react instantly and automatically in a
natural, human-like manner. The ability of these characters to
physically and emotionally behave like real humans - to be essentially
alive" on a users system - has made them useful to markets stretching
from medicine to customer service.

This release announces the immediate availability of Hapteks new
Generation-4 SDK and associated tools for working with Hapteks
Generation-4 technology. With this release, Haptek forges far-ahead
of its competition in creating the first truly automated actors"
for commercial use.

Here's what industry leaders are saying about Hapteks new
Generation-4 software:

COGNOS:
Cognos Web Services (http://www.cognos.com) has fully integrated
an active Haptek character utilizing voice recognition for data entry,
allowing the user to actually talk with the synthetic personality,
while Cognos Business Intelligence software responds accordingly to
the query and utilizes a text-to-speech system for the characters
response. The end result is a fully autonomous character that assists
the user in the Cognos Web Services query system," Don Campbell,
VP Product Innovation & Technology, Cognos, Inc.

MEDICAL LEARNING COMPANY:
Medical Learning Company, a Kurzweil Technologies Company, is
incorporating Hapteks Generation-4 software into its new
knowledge-based medical training systems - thereby giving doctors
and the medical community at large real-world interaction with
patients in a simulated yet fully interactive experience," David
Burkholder, Medical Learning Company (http://www.med-learn.com).

IMPARTA:
"Imparta is committed to creating online learning simulations
that offer the same immersive experience as our CD-based products.
We conducted a very thorough examination of all the available
technologies, from streaming video to various types of animated
characters. Haptek is not only the leader in its field, but also
offers the best tradeoff between bandwidth and quality available
on the market today," said Richard Barkey, CEO, Imparta Ltd.
(http://www.imparta.com)


For more information on Hapteks Generation-4 commercial software,
please contact Bert Reitsma, Vice President, Business Development,
Haptek, Inc. at (831) 469-4394 or by email at bert@haptek.com.

#####


Haptek, Inc.
931 Pacific Avenue
Santa Cruz, California 95060
(831) 469-4394

Haptek® PeoplePutty® and Haptek Generation-4® are trademarks or
registered trademarks of Haptek, Inc.

Intel® and Pentium® are trademarks or registered trademarks of
Intel Corporation or its subsidiaries.

Cognos® Web Services® are trademarks or registered trademarks
of Cognos, Inc.

Med-Learn® is a registered trademark of Medical Learning Company,
a Kurzweil Technologies Company

Imparta® is a registered trademark of Imparta, Ltd.

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CONTACT INFORMATION
Bert Reitsma
Haptek, Inc.
831-469-4394
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