MMS TESTING AND VALIDATION JUST GOT A WHOLE LOT EASIER

Argogroup and Empower partnership is a winning combination for operators who require high quality MMS services.

Many claim that once MMS becomes widely available, SMS will take second place. However, it is essential to get the key technology of SMS right to make sure MMS is a success. Argogroup, the leader in testing and monitoring software for wireless data services, and Empower Interactive, a leading wireless data infrastructure business, have entered into an OEM agreement to exploit their complementary SMS capabilities as they both gear up for full MMS support.

Empower offers a high capacity corporate to carrier grade IT solution for complete SMS messaging functionality, Argogroup will be providing an interface between Monitor Master, the leading testing tool for wireless data services, such that Testing and QA professionals who use Monitor Master will have the option to send and receive SMS directly over IP via a gateway. This technology advance will greatly simplify and streamline the effort required to test SMS, EMS and MMS applications.

Monitor Master is the leading wireless applications testing and monitoring tool on the market and is unique in its ability to deal with all of the different forms of wireless content simultaneously. Monitor Master is able to support interactive content such as WAP/WML, SMS, EMS and MMS. As a result of this capability, customers are able to test the newest wireless applications that combine multi-mode technologies to make up a more compelling experience. Multi-modal testing is a key element of MMS testing since most MMS implementations will combine elements of SMS, WAP and Web technologies. Empowers product offering will help put Monitor Master strides ahead of the rest of the field.
Existing customers of Monitor Master, such as Vizzavi, Telstra and Swisscom will now have the ability to ensure that the highest quality messaging services are delivered to their mobile customers.

Argogroup have already won business at some prestigious European operators with their innovative testing software and complementary services," said Colin Clare, Director Sales & Marketing at Empower Interactive. We see this as an extension to our existing relationship with Argogroup and believe the testing Platform will be an attractive proposition for the market in how they address the world of messaging."

We are delighted to be working with a champion of the wireless industry such as Empower," said Paul Nerger, VP Marketing, Argogroup, We are looking forward to developing our relationship to the mutual benefit of both parties."

Both Argogroup and Empower will be exhibiting at Mobile Commerce World, 24-26 September, ExCel, London.