ZIGZAG Marketing Announces Product Management University In Boston, Los Angeles, San Francisco, and Washington, D.C. High-tech Product Marketing and Product Management Workshops

ZIGZAG Marketing is offering software product management training workshops in 4 cities beginning in October 2002. The objectives of the workshop are to help companies plan and develop products that are driven by market conditions, reduce time-to-market cycles by synchronizing the organization around product initiatives, and communicate exceptional value through a simple message.

ATLANTA, GA, September 24, 2002 - ZIGZAG Marketing, a Product Management and Product Marketing firm for high-technology companies announced today that it will be conducting its two day Product Management University training workshop in four cities this fall. Product Management University will be held in Los Angeles October 8-9, Boston October 16-17, Washington, D.C. October 22-23, and San Francisco November 5-6. The cost of the two-day workshop is $895 per person. Attendees can register at http://www.zigzagmarketing.com/ or by calling (770) 316-6583.

Product Management University benefits organizations experiencing the following:
·   Youre losing too much time deciding what functionality is most critical and who its best suited for
·   There are too many resources dedicated to fixing features that werent right in the last release
·   There are many debates about which markets represent the best revenue potential, resulting in unclear product requirements and mixed marketing messages
·   Your strategy for the next release is to cram in as many customer enhancements as possible
·   Your product experts wear many hats and cant possibly satisfy all the demands on their time
·   Product direction is often driven by the sales pipeline resulting in frequent changes and long development cycles
·   New releases fail to generate anticipated excitement from customers or the sales force
·   Your prospects think your products are just like your competitors
·   Development interprets product feature requirements differently than marketing, resulting in unusable functionality for your customers
·   Product rollouts are a fire drill because all areas of the company are not ready when the product is

Product Management University is based on ZIGZAG Marketings 10-step approach to product management and product marketing that helps technology companies avoid these typical pitfalls. Attendees come away with a recipe for:
1.   Understanding top-of-mind issues of target customers and delivering products to markets with the best revenue potential.
2.   Collapsing time-to-market cycles by synchronizing the critical path tasks across product management, product marketing, development, corporate marketing and field operations.
3.   Communicating exceptional value through unique product differentiation.

Product Management University is a two-day walk-through of an entire product release cycle that features real life examples, success stories behind each of the concepts, and exercises that demonstrate the simplicity of implementing each concept. Attendees receive templates for each step of the release cycle to expedite implementation.

Our goal is to provide organizations with a simple process that can make an immediate impact on how products are planned and marketed," explained ZIGZAG Marketing President, John Mansour.

About ZIGZAG Marketing
ZIGZAG Marketing provides a ten-step process for planning, creating, and marketing high-tech products. Our process helps high-tech companies grow revenue through market-driven products, shorter time-to-market cycles, and unique product differentiation. ZIGZAG Marketing delivers its process via onsite and public training workshops as well as consulting services. For more information visit www.zigzagmarketing.com.

ZIGZAG Marketing
Contact: John Mansour
(770) 316-6583
pr@zigzagmarketing.com