Proven Marketing Strategies that Resonate with U.S. Hispanic Communities

World Research Group's Proven Marketing Strategies that Resonate with US Hispanic Communities will focus on building successful Hispanic marketing programs with an approach that places solid marketing strategy ahead of tactics and measurement as the ultimate objective. We will address critical issues with the latest market data and case studies by experts who have generated tangible results from this growing market.

Miami, FL-World Research Group is proud to present its inaugural event on Proven Marketing Strategies that Resonate with U.S. Hispanic Communities on November 19-21, 2002 at the Radisson Deauville Resort in Miami Beach.

This event will bring together the foremost leaders in Hispanic marketing to discuss winning strategies and insights on developing strategic partnerships to reach untapped markets, creating in-language campaigns to leverage brand equity, utilizing internet marketing channels and online marketing strategies to effectively reach Hispanic demographics, differentiating the segments within U.S. Hispanic communities and understanding the Hispanic landscape.

Unique conference highlights include an interactive sports panel session, a retail roundtable discussion, marketing strategies to reach Latino Youth and never before presented case studies. Special case studies include presentations from Coca-Cola on Capturing the Passion for Coke and Soccer", the U.S. Army on An Integrative Approach to Recruiting Hispanics", Wal-Mart on Generating Outreach Opportunities Through Partnerships to Create Solid Marketing Initiatives", MasterCard International on How Financial Institutions Target Hispanics for their Card Payment Programs" and Verizon on In-Culture and In-Language Insights for Corporate Positioning to the Hispanic Market".

Full program agenda and registration information can be found on www.worldrg.com/fw268 or by calling 1-800-647-7600.
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