SearchTrends Offers Affordable Business Intelligence

Using affordable tools and proven techniques, business owners and web designers can improve their sites' search engine placement and bring their message to the world. Used wisely, keywords can become a powerful tool that can help small and growing businesses tap into the promise of the global market

Business professionals stay ahead of the competition
in today's market by utilizing business intelligence
tools to make faster, more informed decisions.
SearchingTrends.com, an Internet consulting company
located in the United Kingdom, has released
SearchTrends, a keyword optimization software for
under $100 per license. Users can download the
software from the company's website,
www.searchingtrends.com, and begin using it
immediately.

SearchTrends offers users the ability to quickly and
conveniently make detailed keyword searches to
capitalize on market and consumer trends. Users may
then add these keywords into their website's
meta-tags, improving web traffic and ultimately -
sales performance. Given the affordable price point
and intuitive interface, many users purchase
SearchTrends to do just that. However, they quickly
learn that there is much more to the software.

SearchTrends not only identifies and quantifies the
most commonly used keywords on the major search
engines like, Yahoo!®, Google®, and Ask Jeeves®, but
it also allows users to receive and save detailed
reports on common misspellings of those keywords. In
addition, users can identify what words and phrases
are appearing in the Web's most popular search
engines, as well as those that are gaining and losing
popularity, making it possible to identify consumer
demands early.

Most importantly, savvy marketers may use the
SearchTrends software for Business Intelligence (BI)
to predict consumer and market trends. A recent
article noted that as corporations refocus on
profitability in today's uncertain economic climate,
BI software will assume an increasingly strategic role
in business enterprises. Unfortunately, most BI
software is priced beyond the reach of most small and
growing business. In contrast, SearchTrends makes the
power of business intelligence software available for
under $100. SearchTrends users can discover what
consumers are looking for on-line, when they looked
for it, and how often they did so.

SearchTrends makes it possible to conduct
industry-specific searches, identifying the words and
phrases used by Web Surfers. This knowledge makes it
possible for marketers to identify market trends
early, to refine marketing campaigns and strategies to
take advantage of consumer habits, and to create
powerful and readily accessible sales messages in
addition to optimizing search engine placement.

SearchTrends business intelligence software is ideal
for small and growing businesses, entrepreneurs,
web-site designers, e-businesses, "bricks and mortar"
businesses and "clicks and mortar" businesses. Using a
technique called predictive segmentation, marketers
and web-designers may be able to identify searches and
phrases used by consumers who fit a "best customer"
profile and use those keywords and phrases to drive
the most profitable consumers to their sites.

The program, SearchTrends, creates easy-to-use
reports that reveal search trends across all the major
search engines, and across specific, user-defined
periods of time. The Archives feature allows users to
identify trends over time from the saved trends
reports. The Charts and Graphics feature allows users
to create charts and graphics to visually illustrate
the gathered business intelligence. The software can
even automatically collect and create new reports.

Affordable, useful, and easy-to-use, SearchTrends may
be purchased and downloaded on-line, and installs on
any PC using a Windows® Operating System in just 60
seconds. To download or learn more about this
powerful, affordable, business intelligence software,
visit www.searchingtrends.com.