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All Press Releases for September 25, 2002 Subscribe to this News Feed    
 

ChristmAcoustic Signature Series CDs: A Corporate Gift That Generates "Thank You's"

Memorable performances by Master Guitarist Scott Whitney create a long-lasting, customized gift for customers and clients.

SAN JOSE, Calif., September 24, 2002 -- In 2000, Whitney Communications, Inc. sold, via word of mouth, and in just 28 days, 600 copies of Scott Whitneys masterful ChristmAcoustic, a jazzy/latiny solo acoustic guitar performance of nine Christmas song classics. In 2001, the company introduced the ChristmAcoustic Customization Package, which personalizes the labeling of these memorable guitar performances as corporate gifts, and quickly sold over 5,300 copies to companies seeking a long-lasting, positive memento for customers, associates and other business contacts. For 2002, the company has created new, more sophisticated packaging, introduced a new CD, ChristmAcoustic II (with gorgeous renditions of 11 new holiday song classics), and is quickly setting new records during its first week of introduction in September.

"In 2001, we wanted to create a corporate gift that reflected the high quality of service our customers provide to their customers," says Master Guitarist Whitney, who owns Whitney Communications. "Its clear we succeeded. We received countless emails and phone calls from customers, many telling us that, for the first time, they actually received thank-yous from their own customers for sending out the ChristmAcoustic CDs as gifts. This year, we've improved the packaging and increased the customization area. Were seeing both existing and new customers welcome these additions with enthusiasm."

Fees to customize ChristmAcoustic Signature Series CDs range from $4.00 to 7.56 per disk, depending on quantity. Ordering is available online at www.ChristmAcoustic.com. Companies may include their or a customers logo, a photo, a personal greeting, and any contact or other information desired. Additionally, to further differentiate the gift, and as a show of appreciation, Mr. Whitney hand-signs each CD. The company's clientele base consists of Fortune 500 companies, major real estate and brokerage firms, and many other businesses interested in providing a corporate holiday gift to their clients that differentiates themselves from the competition and creates an indelible association with quality in the minds of their customers.

Also new in 2002, the ChristmAcoustic CDs are being made available through standard retail channels. Marketed as seasonal gifts, these memorable guitar performances are sure to create a lasting impression with both brick and mortar" and Internet customers.

Whitney Communications will introduce both ChristmAcoustic and ChrismAcoustic II to retail channels at the Holiday Bonus Show, October 5-7, 2002 in San Francisco, CA.


Direct URL Listing:
ChristmAcoustic Website: http://www.ChristmAcoustic.com
Signature Series: http://www.ChristmAcoustic.com/signature/signature.cfm
Retail Information: http://www.christmacoustic.com/resellers/resellers.cfm

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Scott Whitney
Whitney Communications, Inc.
408.377.9451
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