NXe is Here!

Scottsdale, Arizona - NXe, a global developer and provider of accessories for wireless based consumer electronics products announces the global launch of its EarGo line of portable hands free products.

When asked, John Bosch, President and CEO commented, The EarGo line of portable hands free products is the initial product category we are launching into the global market. Our overall approach to the products and category is somewhat different than that of other suppliers. In developing any product that will bear the NXe name, we have implemented a strict, no nonsense approach that must meet the criteria we have set forth, not only to meet our corporate goals, but more importantly, to meet the needs and wants of todays sophisticated consumer. The consumer and their overall satisfaction and acceptance of our products will determine our success. This consumer acceptance will be the driving force behind the success of NXe.

In developing the line there were key objectives we felt must be implemented into the product line that would enable and ensure the product will stand alone as the consumers product of choice.

·   Quality and Performance
We felt we had to meet or exceed the leading suppliers and OEMs in overall quality and performance. Taking it one step further, we realized that normal drivers (speakers) are tuned to cover from 20-20,000 Hz. This is the specification for music that will enable speakers to cover the frequency margin of lows (bass) through the spectrum of highs (treble). The human voice is at the mid range level from 100-4000 Hz. We have tuned our drivers to focus in on that frequency range to maximize the overall sound quality for use with mobile phones, cordless telephones, etc. We also use a high sensitivity microphone to ensure excellent voice quality. The full product range has been tested and evaluated by independent testing labs doing side-by-side comparisons against all the leading suppliers and OEMs. The results were extremely positive.    

·   Cosmetics
In order to separate us and have our product stand alone, we felt we must have cutting edge designs on all aspects of the product. NXe has a dedicated Japanese designer in our Hong Kong office that works exclusively with us on all of our product and packaging designs.

·   Price Point
The final piece was to ensure that the retail price points on the EarGo product allowed the retailer the ability to offer very strong retail prices that will allow the product to be sold at what the consumer is willing to pay, while also allowing the retailer to maximize those margin opportunities."

Bosch continues in saying that, We accomplished our goal in implementing all the criteria that I mentioned and the finished product speaks for itself."

The EarGo line consists of 2 series, the EarGo S-Type and the EarGo Soft. To further separate us from the competition, both the S-Type and the EarGo Soft include an attractive and functional storage box that can be used for storing the portable hands free unit or used as a universal storage box for just about anything that fits. This storage box enhances the overall packaged product while creating a tremendous amount of perceived value on the retail sales floor.

·   S-Type
The S-Type is a standard ear bud designed in an S shape to hug the body of the ear allowing maximum comfort during short and long-term use. The ear bud itself is a little larger than the conventional ear bud. This was done purposely so the bud fills the ear for maximum stability and comfort.

The control box houses the high sensitivity microphone and for those phones with the answer/end feature, the blue button will work as the answer/end button.

The speaker element (driver) is a 13mm Ferrite driver. The 2.5mm connectors are all gold plated.

·   EarGo Soft
The EarGo Soft is a unique and cutting edge unit. Although it is an ear bud type, the application is somewhat different. The EarGo Soft inserts into the ear canal with 2 soft rubber based ear cushions. This not only provides maximum comfort and an ultra lightweight bud, but the ear cushion creates a seal when in the ear to ensure the sound is directed into the ear with no sound loss.

It is comfortable and ultra lightweight, which is perfect for long call usage.

The EarGo Soft includes 2 ear cushions. 1 is a 12mm and the other is a 10mm, to ensure maximum comfort and fit.

The EarGo Soft uses a 10mm Neodymium driver. This is a custom sized driver that has allowed us to keep the overall size of the ear bud small and compact. We use a Neodymium magnet on our driver because the driver is 30% smaller than the conventional size. The Neodymium magnet is a high quality magnet compared to Ferrite and has a much faster response time from the voice coil in the magnet, thus, better sound quality.

The control box houses the high sensitivity microphone and for those phones with the answer/end feature, the blue button on the control box will work as the answer/end button.

The 2.5mm connector is gold plated.

The EarGo series is the first of many products we are introducing. In early 2003, we will start shipping our new over-the-ear design. We have created a platform on this product that will allow us to create two over-the-ear models. One will have a boom mic and the other will have an in-line mic. This new series will be called Over the EarGo.

All products in the NXe line are patented or patent pending.