Critical Health Systems Launches New Identity for its Anesthesia Billing Service

At the North Carolina Society of Anesthesia Fall Session in Myrtle Beach, South Carolina, September 20-22, Critical Health Systems, Inc launched a new identity for their comprehensive anesthesia billing service. The companys billing service will now be known as Instream. Instream will provide billing to over 85 anesthesiologists in 12 facilities in North and South Carolina, including facilities in Wake, Wilson, Franklin, and Scotland Counties in North Carolina, and in Richland, Charleston, Horry, and Lexington Counties in South Carolina.

Raleigh, NC-- At the North Carolina Society of Anesthesia Fall Session in Myrtle Beach, South Carolina, September 20-22, Critical Health Systems, Inc launched a new identity for their comprehensive anesthesia billing service. The companys billing service will now be known as Instream. Instream will provide billing to over 85 anesthesiologists in 12 facilities in North and South Carolina, including facilities in Wake, Wilson, Franklin, and Scotland Counties in North Carolina, and in Richland, Charleston, Horry, and Lexington Counties in South Carolina.
The Instream identity was created to increase the marketability and individuality of the service, as well as to strengthen the corporate culture. Mike Williams, President and CEO emphasizes that current clients will feel no impact from this change. We are not adopting an aggressive growth strategy. We are adopting a smarter growth strategy; one that will ensure us of success and controlled growth," said Williams. The billing service prides itself on being relationship-oriented and cultivating the relationships with clients, the facilities in which its clients operate, and the patients served by its clients. The Instream tagline, Dont just tread water. Chart a course.", describes the services personality and corporate culture. Instream serves clients by charting a new course of action specific to their needs, therefore giving the physicians the freedom to practice medicine without having to worry about billing issues. The tag line also captures the essence of employee involvement in the billing process. Employees are urged to find and recommend new tactics and procedures.
Instream is defined as a comprehensive billing service," which includes services such as enrolling providers with insurance companies, managed care contracting, data entry, claims review, accounts receivable management, and reporting. Williams says, Redefining our image has given us a surge of energy and enthusiasm. We are more confident and clear about our goals, our values, and the strength and quality of our service. I believe our clients and the market will sense this regeneration as well."

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About Instream
Instream is the new identity for Critical Health Systems comprehensive billing service. With a history in anesthesia billing since 1969, Instream employees based in Columbia, SC and Raleigh, NC provide billing services to over 85 anesthesiologists in 12 facilities in North and South Carolina. Instream emphasizes employee empowerment and client satisfaction. The employee turnover rate has been less than 9% for the past three years, which is very low by industry standards, and the service has never lost a client.

About Critical Health Systems, Inc
Critical Health Systems, Inc provides management and consulting services to anesthesiologists in North and South Carolina. These management services include Managed Care, Compliance, Finance, Human Resources, Information Systems, Instream Comprehensive Billing, Public Relations and Marketing, and Operations Analysis. With approximately 70 employees, Critical Health Systems, Inc has grown 74% during the past six years.

For more information, contact Julie Kerr at 919-873-9533 ext. 117 or 1-888-280-9533 or by email, jkerr@instreamservices.com.
*Electronic copies of photos and logo available upon request.