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StreamServe experiences unprecedented Revenue Growth in Q2
"We grew 90% in June versus the previous year. The quarter was a blow out - we grew license revenue 70% versus Q2 01. I don't think there is another software company anywhere posting numbers like this right now."
"We grew 90% in June versus the previous year. The quarter was a blow out - we grew license revenue 70% versus Q2 01. I don't think there is another software company anywhere posting numbers like this right now."
Nick Earle, CEO StreamServe
England: StreamServe, identified by Gartner as a leader in enterprise business communications, moved their focus from a product sale to an enterprise solution, retrained their entire sales force, changed their corporate culture, and realized a 90% increase within a few months of completing a new enterprise messaging program.
In a crunch to find the perfect vendor, their new CMO Sheila Gibson was concerned she would have to engage multiply vendors to get everything she would need to accomplish this task of: creating a new solution story, new market positions and sales messages. Re-train sales teams to sell at a much higher level in a compelling delivery style. Deploy these new strategies electronically throughout the entire company so that everyone was unified on this new story and could easily deliver their new enterprise vision.
Gibson heard about a company in Lake Tahoe called Corporate Visions and took a risk on an 8-week program that guaranteed Immediate Results". At first, they seemed like an unlikely candidate given the time zone challenge. However, since their expertise is in helping companies create and harness the power of their new story, convert executive vision to field execution and inspire their sales force to sell it with the same passion as their CEO -- they were worth a try.
They started working on creating their new story in December. In January they had their companys top performers in sales, marketing and management deliver key presentations and key field tactics in a workshop that captured them on video. This would become a success modeling way to help everyone on their sales teams sell like 'top performers. This material was now produced and organized on a CD that was presented at their annual Sales Kick-off in February and used this momentum to train their sales teams in unique delivery tactics that would make this new story come alive for their prospects.
As promised, the success of this comprehensive 'overhaul began showing results immediately. In February, their revenue shot up 19%. In March, just after sales hit the field revenue jumped to 57%. By June the revenue had created a 'hockey stick revenue at 90%, and transformed their corporate culture in the process.
Gibson explains, Ive seen a lot of Marketing tricks, campaigns and launches. Defining the messages, taking us through the pain of working out our 'Power Positions, plus the CD which we can give to a new employee and say, 'Look at this for a day and youre trained, is so much better than a large 3-ring binder. That CD is an incredibly powerful tool."
Nick Earle, the CEO adds, Many companies rely almost entirely on sales methodology for their training and are stumbling for it. Only now we are doing Siebel TAS training. The first step was strategy (where do we want to go?), the second was messaging, the third was structure and the fourth was sales processes."
In response to the current economic demands, Corporate Visions has designed a comprehensive fast-track process covers everything from the creation to the deployment of key product stories that resonate with target audiences. Its real benefit is felt by companies that need to ensure marketing; sales, partners and channels understand and deliver winning product stories to prospects.
CEO Chuck Laughlin explains, With our messaging work companies will know who their "ideal prospect" is, how to qualify this account, how to position their solution, and how their people should present these solutions to the prospect. This is the heavy lifting of creating corporate culture change, and the first steps of creating a great sales process.
No sense trying to get in front of a great prospect with a weak product message. You will only blow the deal."
StreamServe connects 21 of the worlds leading ERP packages. They have more than 3,000 global customers across a wide range of industries and partnerships with major software and hardware vendors such as SAP, Oracle, IBM and Hewlett Packard.
StreamServes success is attributed to the Executive teams foresight and commitment to developing the right message for their offering and to train their entire sales organization to deliver it with power. The success of Corporate Visions Power Launch rollout has enabled them to take the market by storm and reach unforeseen revenue heights. For StreamServe, the skys the limit...
For personal interviews contact: Jacquie Chandler 800 360-7355
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