PRSA-LA CHAPTER ANNOUNCES MAJOR SPONSORS FOR 2002 ANNUAL PRISMS AWARDS EVENT HONORING STARS OF PR

Cerrell Associates, Inc. to Produce 2002 PRism Awards Banquet on November 7th at the St. Regis Hotel in Century City

The Los Angeles Chapter of the Public Relations Society of America (PRSA-LA) has announced major sponsors of the 2002 Prisms Awards Banquet produced by Cerrell Associates, Inc. that will pay tribute to The Stars of PR" on Thursday, November 7, 2002 at the St. Regis Hotel on the Avenue of the Stars in Century City.

We have secured more than $11,000 in sponsorship support so far," said Peter Hidalgo, president, PRSA-LA chapter. Our goal is to secure $25,000. The organizations that have committed to being sponsors include: The Gas Company, $2,500; Burson-Marsteller, $2,500; Ogilvy PR, $1,500; Kaiser Permanente, $1,500; Valencia, Perez & Echeveste, $1,500 and Weber Shandwick, $1,500."

   According to PRSA-LA PRisms Committee about 350 mostly public relations professionals are expected to attend the Gala.                                                                        
   The PRSA-LA PRisms Committee also announced that the Southern California Gas Company, a Sempra Utilities Company and Burson-Marsteller are gold sponsors, and Weber Shanwick and Kaiser Permanente will be Silver sponsors of the PRisms Awards dinner.

   As the premiere Southern California public relations awards program, the PRism Awards consist of over 30 award categories, including crisis communications, public service, writing excellence, ethnic/multicultural programs, entertainment, computers, software and the Internet.                                        

The PRisms will also recognize several local, exemplary PR professionals with special awards that include:
§   Outstanding Professional -- awarded for distinguished service to the profession for a single program or for work over a period of years.
§   Outstanding Corporate Citizen -- honoring a non-public relations professional or organization whose use of public relations techniques and concepts have made a significant contribution to society.
§   The Joseph Roos Community Award -- given to a current PRSA-LA member for outstanding community service or activities, either for a single or ongoing project.
§   The Trevett Award for Outstanding Young Professional -- honoring distinguished performance by a young professional.

2002 PRism Sponsorship Opportunities   
Sponsorship opportunities, ranging from $500 to $10,000 are now available for the awards dinner. Advertising space in this years program can also be purchased. All sponsorship and advertising inquiries should be directed to Mary Elizabeth Michaels, Cerrell Associates, at (323) 466-3445 or email her at MaryE@Cerrell.com.

About PRSA
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest professional organization for public relations professionals, with nearly 20,000 members organized into 117 chapters nationwide who represent business and industry,
counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

For more information about The Public Relations Society of America, Los Angeles Chapter (PRSA-LA) please visit www.prsa-la.org. For more information about the St. Regis Hotel in Los Angeles visit http://www.st-regis-hotel-los-angeles.visit-los-angeles.com.

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