SEDONA CORPORATION RELEASES INTARSIA VERSION 3.2 New Version Features Highly Advanced Tools for Servicing and Analyzing Customers and Members

SEDONA's new release of Intarsia, the Customer Relationship Management software that assists users in creating and distributing critical reports and other pertinent information saves organizations so much time. And if used to its fullest capabilities, Intarsia 3.2 can increase sales and revenues dramatically. You see, Intarsia V3.2 includes a new Web-based query builder and report writer. The new system is a guided, point-and-click interface that enables organizations to build and publish reports just once, yet still provide a report that is tailored for each individual user. This enhanced Web-based system is completely thin client and does not require any software installation or maintenance on the users PC. So there's no extra costs. This can save the organization enormous time and resources and allows for information to be accessed easily by anyone in the organization who is authorized. Do not hesitate to call me (610-992-0889) for any assistance including interviews with SEDONA's CMO, Alyssa Dver.

KING OF PRUSSIA, PA, November 15, 2001 – SEDONA® Corporation (Nasdaq: SDNA) (www.sedonacorp.com), the leading provider of Web-based Customer Relationship Management (CRM) solutions for small and mid-sized financial services companies, announced today that a new version of its Customer Relationship Management (CRM) system, IntarsiaTM, is now available. Intarsia V3.2 was released following a structured beta-testing period by several SEDONA customers.

To assist users in creating and distributing critical reports and other pertinent information, Intarsia V3.2 includes a new Web-based query builder and report writer. The new system is a guided, point-and-click interface that enables financial institutions to build and publish reports once, yet still provide a report that is tailored for each individual user. This enhanced Web-based system is completely thin client and does not require any software installation or maintenance on the users PC. This can save the organization enormous time and resources and allows for information to be accessed easily by anyone in the organization who is authorized.

"The new Version 3.2 enables us to build a report in Intarsia and publish it to the Web portal so it can be shared across our credit union," said Lisa Kiesling, Market Research Analyst, Orange County Teachers Federal Credit Union, Santa Ana, CA. "A single report provides each user with information tailored to their specific accounts and branch, and is automatically updated when we update our data. This new report writer saves us a lot of time in creating and distributing the reports to all users in the credit union, not to mention keeping the reports current."

Another important feature in Intarsia V3.2 that allows for more fluid availability of information is Point of Service. This new tool allows a financial institutions front-line employees to have information at their fingertips and allows them to enter critical information that they gather during personal interactions with customers or members right into the system in real-time. Sales opportunities or support issues can be effectively passed and tracked to the right people in the organization for timely follow-up.

"Using Intarsias Point of Service enables us to have an immediate, comprehensive view of our customers," said Tom Bayless, Chief Financial Officer, RCB Bank, Claremore, OK. "By accessing a customer record through Point of Service, not only can we see every relationship that customer has with our bank, the system notes any promotions that customer has been sent, as well as the history and status of service and sales interactions. This information is vital for establishing lasting relationships with our customers, and for triggering profitable cross-selling efforts."

Several features were added to Intarsia V3.2 to provide sophisticated analytical capabilities, including Advanced Householding. Householding allows a financial institution to view an individual customer or member within the context of a household to improve their overall market segmentation. Good householding can optimize marketing and sales efforts to avoid wasteful mailings as well as provide a more comprehensive picture of the individual as part of a greater relationship entity allowing marketers to make smarter pricing and promotional decisions. Partnering with market leader DataMentorsTM, SEDONA now offers Advanced Householding as an option for those customers wishing to perform a higher level of householding than is already offered in the base Intarsia system. The new capabilities break new ground by delivering a level of householding sophistication unmatched in the small- to mid-sized financial services market, at an affordable price.

"The new Advanced Householding functionality in Version 3.2 has improved our householding capabilities especially for our commercial accounts," said Troy Beaver, Senior Vice President, Marketing Director, Bremer Financial Services, St. Paul, MN. "Intarsias Advanced Householding allows us to improve the accuracy of our analysis and target marketing activities by at least 15%. We estimate this will save us thousands in marketing dollars this year."

The new Intarsia version also provides significant performance improvements allowing for a very fast system update of the financial institutions core processor data. In customer tests, updates are running between four and ten times faster than before allowing Intarsia customers to run more frequent updates. This allows the financial institution to have more timely, and therefore more accurate, information when servicing customers or members.

"The new update speed in Intarsia Version 3.2 has allowed us to pull in our customer and household data on a weekly basis instead of monthly," continued Bayless. "This enables our employees to react to the needs of our customers based on the most up-to-date information in the system."

Additionally, Intarsia V3.2 extends support for IBM eServer platforms and DB2 to the Intel-based IBM eServer xSeries family. Now, Intarsia customers who build on the IBM infrastructure can select from a standalone, high-end Intel xSeries server or an integrated solutions server like the iSeries for enterprise customer relationship management.

"This new version of Intarsia offers some of the best functionality found in any CRM system on the market today, and its all out-of-the-box allowing a very quick and non-disruptive implementation," said Marco Emrich, President and CEO, SEDONA Corporation. "Unlike other CRM solutions, Intarsia is specifically priced and designed for small and mid-sized financial services companies so that they can recognize immediate ROI."

About SEDONA Corporation
SEDONA Corporation (Nasdaq: SDNA) is the leading provider of Customer Relationship Management (CRM) solutions for small and mid-sized financial services companies. SEDONAs Web-based software, IntarsiaTM, and supporting Marketing Solution Services enable the entire financial institution to help identify, acquire, foster, and retain loyal, profitable customers. With its affordable, quick, and easy implementation, SEDONA helps clients rapidly increase their ability to acquire and retain customers and to improve product pricing, packaging, and cross-selling opportunities, and to increase operational efficiency aimed towards improving overall profitability. SEDONA markets Intarsia together with leading solution providers such as IBM Corporation. For additional information, visit the SEDONA Web site at www.sedonacorp.com or call 1-800-815-3307.

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Forward Looking Statements
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes" "anticipates" "plans" or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

SEDONA is a registered trademark and Intarsia‘ is a trademark of SEDONA Corporation. Lead FactoryTM is a trademark of Lead Factory, Inc. All other trade names are the property of their respective owners.

This press release and prior releases are available on the SEDONA Corporation Web site at www.sedonacorp.com.

INVESTOR CONTACT:
Steve Ficyk
(330) 220-4051
stevef@sedonacorp.com

MEDIA CONTACT:
Angela Cole
(610) 992-0889
susan.cole@demgroup.com