COORS BREWING COMPANY SELECTS BUSINESS OBJECTS AS BUSINESS INTELLIGENCE STANDARD Leading Maker of Malt Beverages to Use Analytic Applications from Business Objects for Executive Dashboard

Coors Brewing Company has selected Business Objects as its enterprise standard. In addition, Coors has also purchased Application Foundation for an executive dashboard.

San Jose, Calif. -- September 23, 2002 -- Business Objects (NASDAQ: BOBJ), the worlds leading provider of business intelligence (BI) solutions, today announced that Coors Brewing Company (NYSE--RKY), a leading maker of high-quality malt beverages, has chosen Business Objects as its enterprise BI standard. Business Objects solutions will be used in the sales and marketing divisions of Coors Brewing Company to gain timely and accurate information about its customers, products, and the success of marketing campaigns.

In addition, Coors Brewing Company purchased BusinessObjects Ô Application Foundation, an analytic application framework from Business Objects, to build an executive dashboard for top managers within Coors Brewing Company. The dashboard will give Coors executives information that focuses on key business performance indicators.

Coors shows a clear and powerful vision by turning to BI and analytic applications as a strategic company asset," said Dave Kellogg, senior group vice president of marketing at Business Objects. Our analytics will allow Coors to track metrics over time in order to understand changing value, receive alerts on changes, predict customer behavior trends, and monitor product quality data. In the competitive brewing industry, this insight is invaluable."

About Coors Brewing Company
Adolph Coors Company, traded on the New York Stock Exchange under the ticker symbol RKY," is ranked among the 500 largest publicly traded corporations in the United States. Its principal subsidiary is Coors Brewing Company, the third-largest brewer in the U.S. With its headquarters and primary brewery in Golden, Colo., the company also owns the second-largest brewer in the United Kingdom, Coors Brewers Limited, and has brewing and packaging facilities in Elkton, Va., and Memphis, Tenn. Coors owns major facilities in Colorado to manufacture aluminum cans and ends, as well as bottles, and is a partner in ventures that operate these plants.

About Business Objects
Business Objects is the worlds leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.

The companys products include data integration tools, the industrys leading integrated business intelligence platform, and a suite of enterprise analytic applications. Business Objects is the first to offer a complete BI solution that is composed of best-of-breed components, giving organizations the means to deploy end-to-end BI to the enterprise, from data extraction to analytic applications.

Business Objects has more than 16,000 customers in over 80 countries. The companys stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (Euroclear code 12074). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com.

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