Players Inc and Phase2 Technology Launch Player Marketing Department System

Using our unique Agile Approach methodology, Phase2 worked with Players Inc to design, develop, and deploy a new departmental system. More importantly, the new department module integrates into the Phase2 developed Enterprise system for this organization.

WASHINGTON, DC - Phase2 Technology ("Phase2"), an application and database development company, today announced that its client, Players Inc, is launching a department-wide system for its Player Marketing Department that integrates into the enterprise-wide corporate application.

The new system automates a number of Player Marketing's internal business functions, giving employees a consolidated area to share vital information. It allows Player Marketing to track player/company deals, record invoice information and incoming/outgoing payments, and perform all levels of reporting on marketing activity. In addition, it facilitates the electronic transfer of data amongst external departments within the organization.

"Given the fact that an enterprise system was currently in place for the Organization, special planning and design measures were taken from the onset of the project to ensure that no additional hardware nor external software applications were necessary for project success," said Frank Febbraro, Phase2 Director of Software Development. "The Player Marketing Department now has a comprehensive system to conduct their daily business processes; one that will grow and adapt to their ever-changing line of work."

About Players Inc
Founded by the NFLPA in 1994, PLAYERS INC creates and develops marketing opportunities for current and former NFL players. Representing over 1,800 active and 3,000 retired NFL players, PLAYERS INC "takes the helmets off the players"; giving fans the opportunity to see the players' personalities and talents off the field. PLAYERS INC is involved in licensed merchandise programs, corporate sponsorships and promotions, special events, music and video recordings, as well as television, radio and Internet. PLAYERS INC schedules more than 2,500 NFL player appearances each year. For more information on PLAYERS INC, visit http://www.nflplayers.com.

About Phase2 Technology
Phase2 Technology primarily provides membership and inventory management solutions to associations and health/medical entities. Our expertise includes designing and developing custom software and database applications. For more information on Phase2 Technology, visit http://www.phase2technology.com.