Important Initiative for U.S. Hospitality Industry Announced, Call for White Papers.

The Saringa Group, an analysis, research and consulting company announced their upcoming release of The U.S. Hospitality Report, to be published in spring of next year. The 600 plus page report will offer a comprehensive review of the U.S. Hospitality Market as it prepares for the enormous challenges it faces as it grows to become the nations largest single market and employer. The Saringa group is requesting further White Papers from contributors.

FOR IMMEDIATE RELEASE

San Diego, CA. (October 7, 2002) The Saringa Group, a California analysis, research and consulting company, announced the upcoming release of The U.S. Hospitality Report, to be published in spring of next year. The 600 plus page report will offer a comprehensive review of the U.S. Hospitality Market as it prepares for the enormous challenges it faces as it grows to become the nations largest single market and employer. Consisting of a bound set of 'white papers, The U.S. Hospitality Report will detail the challenges and solutions of an industry coping with financial pressures, increased demand, technology integration, new operational procedures, reduced funding and globalization. The reports will represent the findings of all the major interests within the market, enabling executives to make informed decisions regarding future financing and market activity.
Analysis will be undertaken by the Saringa Group, with a Panel of leading experts from industry associations and consulting groups governing the accuracy and integrity of content.

   The U.S. Hospitality Report will have an initial distribution of 30,000 copies presented to the owners and operators of the largest hospitality chains, financial institutions, consulting groups, industry and associations.
Company spokesman, Chris Cooper, said, Our research shows that the industry needs a blueprint document that will contain all the information regarding profitable 'best practices, and the leading organizations best positioned to implement them. The unprecedented growth that the industry is facing, and, the need to manage the operations of the lodging, dining, travel and tourism segments presents solid financial opportunities to companies that act on this material." Mr. Cooper further stated that the changes in the U.S. hospitality market will create unparalleled opportunities for companies in all disciplines including, operations, management, technology integration, systems, outsourcing and beyond.

The Saringa group is requesting further White Papers from contributors. Interested parties may request details on submission guidelines by emailing editorial@saringa.com or contacting the company directly.

For further information contact:

Donald Scott
Saringa Group, Inc.
Telephone: 760-633-9730(CA)
Facsimile: 760-633-9709 (CA)
E-mail:     donscott@saringa.com