Australian web publishing solution takes on imported products

.max, an Australian developed Information Management System, is poised to take on US web content management systems head-on.

Web publishing in the corporate enterprise has long been
the domain of overseas imports. However, http://www.gravitymax.com.au">
Gravitymax has announced version 3.0 of its own home grown web publishing
system, that promises to deliver features usually only found on expensive
imported products.

.max takes content management to the next level, at a
price that finally makes web publishing affordable without the hit from the
strong US dollar", said Andrew Farrell, Managing Director of Gravitymax.

The product has been in development for more than 18
months, during which time it has been deployed over 46 times. The latest version
boasts 100% content roll-back, flexible work flow management, true stage to
production publishing, and wordprocessor style content editing.

Weve achieved 100% separation between presentation,
content and structure. The provision of tools to manage all aspects of a typical
online enterprise means .max will easily scale to handle much more than basic
web publishing. Our vision is a single system capable of everything from content
to customer management."

Integration is the key. If you want to unlock the
information generated by your customers perusing online content, and using
online facilities, the entire solution must be based on a common platform. Weve
developed that model -- and our focus on getting the site management, content
authoring and publishing side right has resulted in a very flexible, scalable
system -- at a sensible price."

The .max system is based on open standards Microsoft
technologies, including ASP, DCOM and SQL 2000. A version built on Microsofts
.Net framework of technologies is already in the works.

More than just a content authoring and management tool, the
system can easily publish to a separate production server, where a hybrid XML/SQL
solution ensures the maximum number of visitors can utilize each web server.

We see content delivery as the first step in a
relationship that will ultimately span a number of interactive devices. We want
.max to become the defacto platform for creating
online corporate interfaces" said Farrell.

A number of large Australian corporations are now using
.max to deploy their next generation web site. We expect to make further
announcements in coming weeks on the growing acceptance of .max.

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Images available.

Contact:
Andrew Farrell, (02) 9938 9400

Gravitymax Pty Ltd (http://www.gravitymax.com.au/" style="color: blue; text-decoration: underline; text-underline: single">www.gravitymax.com.au),
is a privately owned and funded company and commenced providing web
development services in August 1996 as Freaky Dog Design. Today, Gravitymax
delivers complete end-to-end web solutions,
http://www.gravitymax.com.au">web design, web application product
development, emarketing and web strategy, http://www.gravitymax.com.au">
content management, design and architecture.

Gravitymaxs current clients include Tress Cocks and Maddox, Yates Limited,
Kennards Hire, Jones Lang LaSalle, Dick Smith Electronics, Southcorp, Webster
Publishing, The Globe Night Club and Australian Mining ITAB.

Managing
Director, Andrew Farrell, was previously General Manager of Rare Medium Asia
Pacific (NASDAQ: RRRR), and has worked with Internet service companies such as
Spike Wireless and X/M Harrow on major Internet projects for AMP, CSR, Disney,
Fuji-Xerox, Intel, Microsoft, Thomas Cook, Toyota Motor Corporation, Sydney
Festival and Weider Publishing.