BERINGER BLASS IMPLEMENTS BERGER CRM SOLUTION

Berger Software announced today that Beringer Blass Wine Estates, the wine division of Fosters Group, has implemented Berger Consumer Products package for their Australian field sales force.

SYDNEY -- Friday, 11 October 2002 -- Berger Software announced today that Beringer Blass Wine Estates, the wine division of Fosters Group, has implemented Berger Consumer Products package for their Australian field sales force.

Beringer Blass Wine Estates is arguably the world's leading premium wine company. Their wine portfolio consists of some 30 premium brands, the majority being Australian-sourced wines, complemented by Californian and Chilean brands.

According to Berger Software Sales Manager Steve Nelson, the new system will connect the sales team electronically to the rest of the companys network, capture valuable customer information in the central database, streamline manual processes, and provide the sales team with more effective tools to enhance the sales process and customer relationships."

Berger Software is providing a solution based on Berger Consumer Products, an industry model built on the Visual Elk CRM platform from StayinFront Inc. The model is designed for Sales Representatives that visit specialty retail outlets to promote and sell their companies products.

Berger Software met all the agreed implementation milestones", said Steve Nelson and the Berger component was delivered on budget. We are delighted to have the Beringer Blass Wine Estates 80-strong national sales force successfully using our solution as part of their day-to-day activities."

About Berger Software
Berger Software specialises in the development and support of state of the art software solutions in its selected markets in CRM, Logistics, and eCommerce. Berger brings together specialists with wide experience in the target markets and develops solutions which deliver long term value to a broad base of blue chip organisations and government departments.

In the CRM segment, Berger is an Australian implementation partner for the Visual Elk CRM application suite from StayinFront Inc. Visual Elk is a platform designed to provide leading local and international organizations with a cost effective, enterprise wide solution to manage all points of customer interaction including sales, marketing and customer support applications. The powerful and flexible system has been installed in more than 200 companies with over 30,000 users worldwide.