Innovation Firm 2ndEdison Adds Two Key Designers

2ndEdison, Inc., an innovation firm based in Redwood City, California, has added two dynamic designers to its Product Innovation Team.

Contact:
Maria Gaston
maria@2ndedison.com
650.368.2041 x 111

INNOVATION FIRM 2NDEDISON MAKES TWO KEY PRODUCT HIRES

Growing product development business is strengthened with the addition of industry experts John Jamieson and Jeff Tilley.

REDWOOD CITY, Calif. -- October 7, 2002 -- 2ndEdison, Inc., an innovation services firm, has added two key players to its Product Innovation team.

John Jamieson has joined as Managing Director. John joins 2ndEdison from Frog Design, where he served as Creative Director for Frogs San Francisco studio. Prior to Frog, John was the Managing Director of ZIBA Designs Silicon Valley office, where he worked for five years, successfully building ZIBAs first satellite office from the ground up.

We are thrilled to have landed John for this key role," said 2ndEdisons founder and CEO, Chris Bradley. With more than 20 years of industry experience, numerous design awards and a track record of success, John is a perfect fit. Johns creative leadership combined with 2ndEdisons strength in business analysis and supply chain will help us to further redefine the boundaries of product development."

Senior Industrial Designer Jeff Tilley has also joined the company. We have long been impressed with Jeffs design skills, and are delighted to now have him as part of the 2ndEdison team." Jeff most recently was a senior industrial designer at Studio Red.

2ndEdison differentiates itself from traditional product development firms by taking a more analytic and business-focused approach to its clients product development challenges. In addition to creative designers like Tilley and Jamieson, 2ndEdison employs seasoned business analysts with deep operational experience and financial acumen not typically found at design firms. 2ndEdison provides a breadth of product development services, ranging from customer research and business analysis to product design and program execution. The result is a holistic approach to product development. A lot of firms are great at product styling; we can do that too," says Bradley. But we make our mark by helping our clients combine customer insight, business analytics and product design. The result is products that are not only innovative, but also relevant and profitable."

With clients ranging from Fortune 50 companies to start-ups, 2ndEdison is growing, despite the rough economy. Innovation is more essential now than it ever was, says Bradley. This strategy has worked. In the past year, while the economy has declined, 2ndEdison has remained strongly in the black, with revenues and headcount more than doubling.

About 2ndEdison
2ndEdison is an innovation services firm with two primary business lines: Product Innovation and Process Innovation. Clients include: Hewlett-Packard Company; Bristol-Meyers Squibb Co.; Sun Microsystems; Agilent Technologies and Omnicell Inc. 2ndEdison is headquartered in Redwood City, CA. Visit 2ndEdison at: http://www.2ndedison.com

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