AVILA PARTNERS LAUNCHED IN LOS ANGELES AND NEW YORK - FIRM PROVIDES STRATEGY AND MARKETING CONSULTING SERVICES TO SPORTS, MEDIA AND ENTERTAINMENT INDUSTRIES.

Firm working with emerging and established entities to help grow their business.

Los Angeles/New York -- September 23, 2002 -- Sarbjit Sab" Singh and John S. Bruel, two leading advisors to the sports, media, and entertainment industries, announced today that they have brought their collective expertise and resources to create a dynamic new firm, Avila Partners (www.avilapartners.com). The firm, which has offices in Los Angeles and New York, offers an array of strategic and marketing services grounded in the belief that companies must be prepared to simultaneously solve their most pressing business problems and successfully act upon exciting opportunities.

Avila Partners founders are both recognized advisors and commentators in the sports, media and entertainment industries. With extensive experience in strategy development, investment advisory and marketing consulting, each brings varied skills and experience to the new venture.

"John and I have worked extensively with companies in these industries," said Sab, from billion dollar media companies seeking to maximize the strategic impact of their marketing efforts to younger sports-related ventures trying to build a solid, defensible business model and simultaneously raise the investment capital to enact such a model."

We are very excited about this new venture," continued John. The sports, media, and entertainment industries are among the most dynamic in the business world today. That dynamic element rises from a combination of emerging opportunities and the challenges that companies must overcome to take advantage of those opportunities." The new firm will focus on its clients key marketplace initiatives, strategy and marketing, while also providing assistance in the areas of both creative support and investor outreach, all backed by extensive research and analysis.

Regarding the tough business market, Singh and Bruel concur: The business market is always tough. For any individual or company to think otherwise leaves them vulnerable to others who are always striving to improve. We feel the time is now for companies to reevaluate their strategic goals to take advantage of the many opportunities hidden in such a market. Now is the time to be aggressive rather than defensive."

About Avila Partners:
Avila Partners is a strategy and marketing consulting firm that specializes in the sports, media and entertainment industries. At Avila, our goal is to assist exciting companies solve their most-pressing business problems and capitalize on their best growth opportunities. We partner with our clients to help them identify, prioritize and execute their key strategic and marketing initiatives, while also providing assistance in the areas of creative support and investor outreach. A key component of this process is demonstrating to the client the relationship between goals, activities, milestones and results. Our services are therefore designed to identify and clarify a clients competitive advantage, and present viable alternatives for them to maximize that critical advantage.

About Sarbjit Sab" Singh
Sab is a recognized executive and commentator in the area of sports and entertainment business. Sab was most recently the Founder/Director of the Sports Business practice at strategic and investment advisory firm Growthink. Sab was involved in all business development and project management activities in the sports and entertainment areas. Sab also established contacts with executives at the professional sports leagues, top venture capitalists, corporate executives, and entrepreneurs. For a complete bio of Sab, please visit www.avilapartners/sabsingh.

About John S. Bruel
John has spent the majority of his career working in or consulting to the media, entertainment and sports industries. He was most recently Director of the Media Market Group at Wheelhouse Corporation in New York, a marketing consulting firm. John is a regular commentator on the industry as a speaker at industry conferences, a published writer, and a guest on business television talk shows. For a complete bio of John, please visit www.avilapartners/johnbruel.