Businesses Now Can Link Corporate Values Directly to Strategic Advantage and Bottom Line Performance

A Values-to-Performance business approach has been proven to align corporate values and culture with strategies such as innovation leader, best in customer service, or low-cost provider, and yield rapid improvements in bottom line performance. The approach now is available to corporate executives and directors as a consulting service from the organizations that invented the program. Values-to-Performance is offered jointly by Vitaltouch Consulting, the values-driven strategy, marketing and technology advisor, and Dr. Robert Fisher, leadership development and organizational change authority.

Vitaltouch Consulting and Dr. Robert Fisher, business strategy and organizational change advisors, announce the availability of Values-to-Performance(SM), a program proven to align corporate values with business strategy and yield rapid improvements in performance. It is unique in the way that business strategies are mapped to proven requirements for the underlying corporate culture, and in how concretely values are linked to rapid improvements in business performance.

The best companies in the world recognize that a strategic emphasis on intangibles, including customer service, innovation and quality, means the difference between market leadership and lackluster performance. But given the ever-accelerating cycle of new competition, and the volatility of the market, it can seem as if the main order of the day is survival. The Values-to-Performance program demonstrates how companies can deliver immediate performance, while strengthening the capabilities that make it a market leader.

The program allowed a 400-person division of a Fortune 500 technology company to refocus its mission, reorganize its objectives, and reenergize its staff starting within three months.

The approach has been validated further by research and insights published in:
- MIT's Sloan Business Review. "Corporate Responsibility Audits: Doing Well by Doing Good", Winter 2000, found that a values audit "consistently revealed that when a company adopted proactive, responsible practices, it reaped measurable improvements in efficiency and productivity, lowered legal exposure and risks to the companys reputation, and reduced direct and overhead costs."
- The Economist. "When Something is Rotten", July 25, 2002, quoted an executive at Xerox as saying the company's largest problem was "... culture that created the illusion of value."

Values-to-Performance now is being offered as part of a consulting service, by the same people who invented it. The consulting service includes exclusive research mapping business strategies to the values that have been proven through numerous studies to be required for each business strategy. The program is best suited to larger organizations, but can be tailored to smaller organizations that have a strong interest in investing in long-term performance gains and organizational values.

Values-to-Performance is offered by Vitaltouch Consulting and Dr. Robert Fisher. Vitaltouch Consulting specializes in values-driven strategy, marketing and technology planning and implementation. Vitaltouch was founded by Scott Lichtman, a business executive with experience at Oracle Corporation, Deloitte Consulting, Harvard Business School, the Massachusetts Institute of Technology, the London School of Economics, and several smaller, high-growth firms.

Dr. Robert Fisher provides business advisory services, specializing in the areas of leadership development and coaching, organizational development, partnering, negotiation, mediation, conflict resolution and turnarounds. Over 12 years, his client companies have ranged in size and character from Fortune 500 corporations including Charles Schwab, Intuit, and United Airlines to partnerships, family businesses and start-ups. He has been called the "best in the business" of leadership development and organizational change.

Scott Lichtman and Robert Fisher successfully delivered the first Values-to-Performance implementation in 1998. Together they have over 30 years experience in business strategy, leadership development, organizational change management, business communications and the application of technology to business processes. A free document explaining the approach is available on the web site.