iTouch Chooses Elix for its Worldwide Voice Platform Deployment

Leading wireless application service provider selects Elix IVS for Windows 2000 to deliver the latest developments in voice applications

Montreal, Quebec, October 24th 2002 -- iTouch, (LSE: ITU), the London (UK)-listed Wireless Application Service Provider, announces today that it has chosen Elix, expert in turnkey solutions for computer-telephony integration, interactive voice response, speech recognition, customer relationship management, and fax, to deploy its interactive voice response infrastructure for iTouchs wireless services and applications. Elix IVS for Windows 2000 will be deployed in iTouchs international operations and will become the preferred Voice platform for the Group. Elix IVS will allow iTouch to develop advanced applications using technologies such as VoIP, ASR, TTS and conferencing to deliver sophisticated features to its customer base.

Elix IVS for Windows 2000 is a powerful, feature-rich development platform that builds, runs, and manages IVR systems, vocal applications and services. Its integrated support for major TTS and ASR engines; its open-standards based structure for skills, applications, and development environment; and its extensive library of applications are some of the key features that made Elix IVS for Windows 2000 the platform of choice for iTouch.

With new technologies evolving quickly, iTouch is always looking to stay ahead of the competition by staying at the forefront of the market and by the way it delivers its wireless voice applications to the market," said Jem Eskenazi, Chief Information Officer at iTouch plc. Elix IVS for Windows 2000 is an extremely flexible platform that is easy to install, configure and monitor. Furthermore, the pricing and integrated support were also important factors in iTouchs decision."

In the near future, iTouch will explore new products using emerging standards such as VoiceXML 2.0 to allow a single development environment using Elix VXML browser combined with IVS for Windows 2000. This will help iTouch accelerate the development of voice applications for its network of operations across the globe.

About iTouch
iTouch plc is listed on the London Stock Exchange -- ticker symbol: ITU.L iTouch is a leading wireless application services provider, offering mobile services to both consumers & businesses through an international presence. iTouch aggregates, packages and transmits a broad range of consumer information and corporate solutions on multiple network types. iTouch delivers services through Voice, SMS, WAP and MMS and is a pioneer in launching PDA based corporate solutions. iTouch plc was listed on the London Stock Exchange in August 2000 and has operations in South Africa, Ireland, the United Kingdom, Australia, New Zealand and Israel. iTouch also has a revenue-sharing and licensing agreement with MIH in Indonesia and Thailand. iTouch has relationships with over 125 media companies worldwide to deliver their mobile services along with contractual relationships with eighteen mobile operators and a further five through the MIH partnership, giving our clients access to over 90 million mobile users.
For more information, visit the iTouch plc website at www.itouchplc.com

About Elix
Elix is a world leader in self-service and agent-assisted touchpoints solutions for contact centers. The company offers a complete suite of products and services for the development of contact center and telecommunications services, including: IVS for the development of interactive services such as telephony, voice, fax, voice recognition, Internet, and text-to-speech; Elix Maestro for the creation of contact center applications using IVR, CTI, speech recognition, fax, and text-to-speech; Elix Impresario, an advanced agent productivity toolbar; and Elix Presto, a selective data collection engine. Elixs mission is supported by Intel Communications Funds, Bell Mobility Investment, Fondaction, and GTI Capital. More information about the company is available at www.elixonline.com.
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Information:
Matt Hardwick
Corporate Communications Manager
matt@itouchplc.com
Tel. +44 (0)20 7803 1660

Elix
Rita Azrak
Director, Marketing and Communications
rita.azrak@elixonline.com
Tel.: +1.514.768.1000, ext. 2323
Fax: +1.514.768.7680