Aloha eCard debuts - Aloha Technologies introduces innovative electronic gift card solution

Aloha Technologies, makers of Aloha point-of-sale software and information solutions, announced today the debut of their latest product: Aloha eCard. This powerful gift card software application empowers restaurateurs to keep and generate repeat business.

BEDFORD, TX -- Aloha Technologies, makers of Aloha point-of-sale software and information solutions, announced today the debut of their latest product: Aloha eCard. This powerful gift card software application empowers restaurateurs to keep and generate repeat business.

Currently there are several restaurant groups employing this new solution. Some of these customers include Texas Land & Cattle Steak House, Peets Coffee & Tea, Goode Co. Barbeque, Fifth Group Restaurants, Starr Restaurants, and Perrys Restaurants. In addition, there are several more restaurant groups preparing to roll out Aloha eCard.

Market research indicates that 45% of adults have used gift cards, an increase of 34% over previous years. Consumers spend an average of $200 per year on gift cards, an increase of 30% from previous years. In addition, 61% of respondents who have received gift cards indicated that they spend more than the amount assigned to the card, and 55% of gift card recipients find more than one trip necessary to deplete the value of a gift card.

Gift Card usage has been proven to increase business and customer loyalty when implemented. This is a vital business tool, since repeat customers are considered the key to long-term success in the restaurant industry. Studies have proven that an average of 25% -- in many instances up to 35% -- of gift cards sold are never redeemed or redeemed in full. This creates profit for the restaurateur.

Aloha eCard is fully integrated with the Aloha point-of-sale solution. No training or cumbersome setup is required. Gift Card sales and redemptions are simply handled just like selling standard items or tendering to another payment type. More importantly to the restaurateur, there are no transaction fees.