magic4 joins the Open Mobile Alliance

magic4, the mobile messaging solutions specialist, has joined the Open Mobile Alliance (OMA), bringing its technological expertise in IM, EMS, MMS and SyncML to the group.

London, UK October 29, 2002 - magic4, the mobile messaging solutions specialist, has joined the Open Mobile Alliance (OMA), bringing its technological expertise in IM, EMS, MMS and SyncML to the group. magic4, which provides a leading edge integrated technology platform for mobile messaging, will now be actively involved in promoting open next generation messaging standards.

The OMA is a consolidation of the Open Mobile Architecture initiative, WAP Forum, Location Interoperability Forum (LIF), MMS Interoperability Group (MMS-IOP), SyncML Initiative Ltd. and Wireless Village. Its purpose is to deliver responsive and high-quality open standards and specifications based upon market and customer requirements, an objective shared by magic4.

Simon Wilkinson, CEO, magic4 commented: "magic4 is delighted to be part of OMA. Our two organisations share the common philosophy that success can only be achieved by sweeping aside the barriers to information sharing by promoting industry standards. A range of technologies will be harmonised under the OMA umbrella and magic4 looks forward to working with its members to achieve rapid advances in interoperability."

"Driving open standards and interoperable mobile services is currently the critical issue in the telecoms industry. The wide variety of handsets and mobile browsers on the market need to be compatible to provide end-users with the services they expect. magic4's established position in EMS and the lead it has taken in developing MMS and Instant Messaging, has established it as a key player in the resolution of issues surrounding interoperability and we look forward to playing an active role in OMA".

-ends-

NOTES TO EDITORS

About magic4
With seamless EMS, MMS, IM, SyncML and email applications, magic4 is the world's leading independent producer of mobile messaging software. Used by handset manufacturers worldwide, its solutions are interoperability tested and standards compliant, as well as providing a common set of APIs for easier integration and customer time to market advantage. For more information, please visit www.magic4.com We reserve the right to alter and amend product specifications.

Launched in March 2000, with backing from Philips Enterprises and 3i, magic4 quickly established itself as a software specialist in the area of Wireless Messaging and today is the largest independent messaging solutions company in the field of mobile devices. In 2001, magic4 launched the world's first EMS release 5 compliant Client, which was co-developed with members of 3GPP. To address the convergence of Wireless Instant Messaging technologies with fixed Internet standards, magic4 has now developed a Wireless Village 1.1 compliant Client utilising both embedded C and Java technologies.

In 2002 magic4 launched its Version 3 MMS client with support for MMS within a unified SMS/EMS/MMS/Email inbox. magic4 SyncML, a generic synchronisation client using SyncML open standards, allows users to synchronise the calendar and address book of their mobile phone or PDA to their PC simply and quickly.

For further information, please contact:
Mike Kent, magic4
Tel: +33 (0) 1 46 91 83 37
Mob: +33 (0) 6 08 72 04 98
Email: mike.kent@magic4.com

Toby Gavin, EuroPR Group
Tel: +44 (0) 20 89 71 64 10
Mob: +44 (0) 79 44 28 97 85
Email: tgavin@europrgroup.com

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