Vialogix-designed Web Site for National Gypsum Earns National Recognition

BtoB Magazine named the National Gypsum web site, designed by Charlotte-based Vialogix, to its list of the top 100 sites on the Internet for 2002.

CHARLOTTE, NC -- October 31, 2002 -- BtoB Magazine named the National Gypsum web site, designed by Charlotte-based Vialogix, to its list of the top 100 sites on the Internet for 2002.

The magazine, which is aimed at marketing executives, ranked the top web sites in terms of marketing effectiveness. The NetMarketing Top 100 list contains sites from such companies as 3Com, American Express, Microsoft, General Motors, Merrill Lynch, Apple and Bank of America.

The BtoB Magazine editors called the National Gypsum site a Very functional site. Plenty of case studies and white papers. Vast amount of info about specific products, including material safety data. 'Tech Talk provides advice on a range of topics."

A key factor in making BtoBs NetMarketing list is a sites ability to ...engage visitors in a sale - or get them as close as possible to that point. And [the site] must provide resources that will keep users coming back."

Josh Buchanan, Vialogix project lead for the National Gypsum site, explains how his team created a sales-focused site: Brand on the web doesnt follow the traditional rules: its essentially about the experience. Getting your customers the information they need keeps them coming back. National Gypsum already knew their key audience was architects, because architects greatly influence the purchasing process. Vialogix helped National Gypsum focus their Web experience through interviews and research. This created a site that not only helps architects get the information they need, but also provides an opportunity to introduce them to other National Gypsum products."

About Vialogix Communications, Inc.
Vialogix is a human-focused Web development company in Charlotte, N.C. Vialogix focuses on web-based solutions, like e-commerce, Web-enabled applications and comprehensive database solutions that enable clients to reduce business costs and increase their sales. Vialogix clients include Bank of America, Wachovia Corporation, Novant Health, Springs Industries, National Gypsum Co. and First Citizens Bank.

For more information, visit http://www.vialogix.com/.

Contact:
Rob Norris
Vialogix Communications, Inc.
rnorris@vialogix.com
704/370.0550