ENERDISIA HERBAL COFFEE - Natural Coffee which offers Energy, Vitality, and Sensual Enhancement

Herbal Powers in conjunction with the National Shopping Club announces its joint launch of a commercial focused on Enerdisia Herbal Coffee.

FOR IMMEDIATE RELEASE                     CONTACT (312) 375.5882
October 26, 2002                                 www.herbal-powers.com

CHICAGO, IL -- Herbal Powers and National Shopping Club have launched a National Ad Campaign for Enerdisia Herbal coffee to air on 800 DMA's in major metropolitan areas.

Herbal Powers and the National Shopping Club have teamed together on an ad campaign for Enerdisia, Energy, Vitality & Passion Herbal Coffee, to be aired nationally beginning on October 15th, 2002. Direct response commercials will be shown in a minimum of fifteen designated markets areas, as defined by Nielsen Media Research, on at least three hundred spots. The campaign will air on major networks -- such as ABC, NBC, CBS, FOX, PAX, WB, and UPN - and affiliate stations from October to December, with potential for a continued agreement early next year.

Enerdisia, Energy, Vitality & Passion Herbal Coffee. Enerdisia is enriched with tonic and passion herbs such as: Tongkat Ali, Maca, American Ginseng, and Gingko Biloba. With a rich, mocha taste, Enerdisia is great coffee alternative for people who need energy, but can't take the jitters of regular coffee. The herbs in Enerdisia naturally boost energy, provide mental alertness, and improve the bodys endurance. This brew is ideal for anyone who would like to increase endurance or get a natural boost of energy throughout the day.

National Shopping Club, Inc., founded in 1989, is a leading producer of quality, direct response campaigns. Based in Pompano Beach, Florida, NSC has helped new companies as well as major advertisers create powerful, effective, DR strategies using a proven combination of television, Internet and targeted e-mail distribution.

Herbal Powers

Herbal Powers is dedicated to the research and development of the finest and most innovative herbal products available today. Our products embrace the wisdom of Asian herbal traditions and also exemplify the latest scientific discoveries in methods of formulation, standardization, quality assurance and education in correct usage.

These goals are achieved by:

·   Placing great emphasis on introducing high quality, well studied herbal products that have a tradition of effectiveness.
·   Leveraging the proven commercial success of effective herbal health products.
·   Maintaining our "Green" philosophy by using only the highest quality herbal extracts produced by sustainable wild-crafting and organic farming methods.
·   Actively participating in disseminating professional herbal information via regular articles and editorial review in newspapers, magazines, etc.
·   Committing to educate our retailers and distributors about Herbal Powers' products.

Media photograph or interview requests for Herbal Powers, please contact May Ling Lai at 312.375.5882 or info@herbal-powers.com