Soleil2 is Launched: Marketing and Management Consulting -- Innovative Approach and Method Distinguishes Startup Brand

Soleil2, a new marketing and management consultancy, was launched today - focused on targeting niche and diverse audiences. The company was created to provide both management know-how and marketing expertise to companies looking to improve brand relevance and enhance efficiency. Soleil2 relies on a network of freelance professionals, from a range of disciplines, including marketing (PR, advertising, etc.), design, and business management and strategy.

NEW YORK CITY, NY - DATE - Soleil2, a new marketing and management consultancy, was launched today - focused on targeting niche and diverse audiences. The company was created to provide both management know-how and marketing expertise to companies looking to improve brand relevance and enhance efficiency. Soleil2 relies on a network of freelance professionals, from a range of disciplines, including marketing (PR, advertising, etc.), design, and business management and strategy.

Managing the team will be the founder, Alain Sylvain, himself a freelance marketing consultant with significant experience in PR, advertising, and new media. Currently the network consists of 12 marketing-strategy professionals, 5 media relations experts, and over 25 designers from across the globe. Collectively, Soleil2 relies on over a century of experience in a variety of industries, including consumer, new media, and financial services.

"We are clearly seeing that traditional PR and marketing is exhausted - competitors are copying each other, consumers are getting bored, and marketing departments are getting lazy. With Soleil2 we're looking to try the extreme, challenge the industry status quo, and provide clients with solutions that bring change - flexible, affordable, and now," said Sylvain. "Whether it's designing a web site or creating a marketing plan, clients need differentiation."

The Soleil2 differentiation is three-fold:

1. By targeting diverse and niche audiences, Soleil2 provides clients with a solution that maximizes the investment in marketing - focused on the style, language, and idiosyncrasies of specific customer targets. Examples include: teenagers, high net worth individuals or minority groups (e.g., gay/lesbian, Latino, immigrants, etc.).

2. The Soleil2 approach calls on the combination of sound business strategy and integrated marketing efforts - Marketing Consulting AND Management Consulting. For companies with one hand working with out the other, Soleil2 provides a solution that invites productivity and internal equilibrium.

3. And with the Soleil2 network, clients benefit from dozens of marketing and management consulting freelance specialists from around the world. Account teams have extensive experience in clients' industries and expertise.

Soleil2 has already worked on the marketing efforts of companies including Volvo, the Disney Channel, and Glaceau (makers of VitaminWater), as well as smaller entrepreneurial projects in and around New York City. The company's services include: INTELLIGENCE (market research, brand planning, competitive analysis, etc.), ORGANIZATION (management consulting, strategic planning, sales, etc.), and COMMUNICATIONS (PR, branding, event planning, etc.).

Designer Emily Reed created the company web site, home to the "Soleil2 Social IQ" - a weekly snapshot of trends in pop-culture effecting marketing and consumer behavior, and the Soleil2 Formula, a mathematical framework of the company's vision and approach.

About Soleil2
Soleil2 provides strategic-marketing and management consulting services for organizations targeting diverse and niche audiences. The group is made up of a network of professionals, ranging in expertise: marketing, event-planning, design, and business management + strategy.

Soleil2 is looking for freelancers to join the network (designers, consultants, writers, etc.). Interested parties should contact: work@soleil2.com.

For more information: visit the Soleil2 web site, www.soleil2.com, or contact 877.Soleil2.

CONTACT: Soleil2, Alain Sylvain, 877.Soleil2, alain@soleil2.com

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