Lands End to Address Wisconsin eBusiness Forum Meeting on November 13

The Wisconsin eBusiness Forum will hold it's second meeting on November 13. A Senior Manager from Lands' End will discuss their eBusiness success story. Paula Giovannetti will discuss eBusiness standards setting, as well as EDI and XML.

MILWAUKEE, WI -- November 6, 2002 --The Wisconsin eBusiness Forum (WeBF) will hold its next meeting at the Country Inn Hotel and Conference Center in Waukesha on November 13 from 2:00 p.m. to 5:00 p.m.

The keynote speaker, from direct merchant Lands End, Inc. in Dodgeville, will discuss their Wisconsin company eBusiness success story. Paula Giovannetti, Vice President from Arrow Products, Inc. in Elkhorn, will also discuss the business aspects of electronic data interchange (EDI) and extensible markup language (XML) technologies, including advantages and disadvantages of each, creating an EDI to XML transition strategy, and the standards setting process. Both presentations will lead to further group discussions during the meetings Roundtable" segment. Roundtable discussions are scheduled for, but not limited to, the areas of Manufacturing, General Business, Finance, and EDI/XML.

More than 50 business professionals from Wisconsin, Illinois and Michigan attended the WeBF "Kickoff Meeting" held on October 9 in Waukesha. Attendees learned about eBusiness challenges and solutions from two speakers and participated in roundtable discussions to share information and exchange ideas.

"WeBF was created to provide a venue where business professionals can learn how to avoid reinventing the eBusiness wheel," said Renee Pfeifer-Luckett, WeBF Communications Officer and Director, Operations for Letrah International Corp., in Fort Atkinson. From conversations with attendees of our Kickoff meeting, we learned that there is a great deal of eBusiness activity within the business community, yet successfully planning for and implementing an eBusiness strategy remain big challenges."

Registration for the November 13 meeting will begin at 1:30 p.m. A $10 per person meeting fee will be charged for members ($20 per person for non-members). Attendees are encouraged to pre-register via the www.webf.org website, where details about WeBFs future meetings, membership, sponsorship, and the WeBFs Board of Directors can be found.

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