CUSTOMER ADOPTION OF DEMANTRAS SUPPLY CHAIN PLANNING SOLUTION CONTINUES

Demantra Signs Six New Customers in the Industrial, Consumer Goods and Pharmaceutical Industries

CAMBRIDGE, Mass., -- November 5, 2002 -- Demantra, the leader in consumer demand-driven supply chain solutions, today announced that six new customers have selected Demantras SolutionTM to help improve supply chain efficiency and overall customer satisfaction. Gulftech*, Mondi*, F. Schumacher*, Vision Ease*, Commonwealth Industries* and OPG* will leverage the software to optimize inventory levels, increase forecast accuracy, and reduce stock-outs without increasing overall cost.

The ability to generate a single, consistent demand plan allows consumer goods manufacturers to optimize all marketing, inventory and replenishment decisions. By incorporating the solution into their supply chain strategies, Demantra customers can effectively shrink planning cycles to weeks (or even days), increase inventory-turns thereby freeing up working capital, and improve service levels which leads to increased customer satisfaction and retention.

Todays manufacturers are looking for solutions that generate significant cost savings that lead to an increase in profitability. This is where Demantra can provide significant value-add", explained Bill Seibel, CEO of Demantra. There is no question that collaborative demand planning reduces variability in the supply chain which is critical to optimizing inventory levels and reducing inventory costs -- an area where our solution can enable manufacturers to make an immediate impact on the bottom-line."

Demantras demand-driven approach is key to managing the planning process, and most importantly, reducing the lead-time of bringing product to market and ensuring that consumers have access to product when they want it. Further, the system has the capability to directly connect to consumer demand at the retail level and process it through Demantras consumer demand-driven supply chain solution, providing solid business results that are unmatched by other industry solutions.

About Demantra
Demantra is the leading provider of consumer demand-driven supply chain solutions to the consumer products, food and beverage, industrial, and health and pharmaceutical industries. We provide a single, consistent demand-based plan that optimizes marketing, inventory, and replenishment decisions. Demantras Suite enables the convergence of marketing and supply chain planning, thus enabling truly integrated demand-driven enterprises. Our demand driven approach generates measurable -- and proven -- results.

Over one hundred of Fortune 1000 companies, as well as other globally renowned firms including: Hunter Douglas, Gulistan, Dal Tile, Unilever, Reckitt Benckiser*, The Orlando Sentinel, Cargill Salt*, McCain Foods*, DeRoyal* and Firmenich use Demantra to generate highly accurate, enterprise-wide collaborative demand forecasts, inventory and replenishment plans. Documented results include forecast error reductions of as much as 40%, driving finished goods inventory reductions of up to 60%, plus proven ROI of 100% to 500% in the first full year of operation. For more information, see www.demantra.com or contact 1.866.DEMANTRA.

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