PR INSITE LAUNCHES FIRST COMPREHENSIVE NEWSROOM TECHNOLOGY FOR THE PUBLIC RELATIONS INDUSTRY

Applications Provide Comprehensive Tools and Services To Help Companies and PR Agencies Manage Online Newsrooms and PR Web Activities

NEW YORK -- November 4, 2002 -- PR InSite, a global provider of Web applications and technology solutions for the public relations industry, announced the launch of the first comprehensive newsroom technology designed to provide public relations agencies and corporate PR divisions with powerful web management technology enabling them to completely manage their online newsrooms and web activities.

PR InSite is the Internets first completely integrated and comprehensive suite of tools designed specifically for the public relations industry. PR InSites applications and content management technology offer subscription-based clients the ability to manage and manipulate all content on a web site in real time with or without the assistance of a company webmaster. Through a combination of automatic data feeds as well as a proprietary content management system, users can update areas of their site in real-time from virtually anywhere. Thanks to the ease-of-use offered by PR InSites technology, clients with virtually no web design or IT experience will be able to benefit from these applications and management solutions.

The website also offers value-added tools and services to meet the needs of non-PR professionals as well. Major-market stock quotes are updated in real time and are searchable by company, ticker and other methods. Also offered is access to a highly comprehensive database of company information, news and financial data. All PR InSite customers have access to this comprehensive research and analysis.

"The Beta version of PR InSite is the first step in delivering a simple, turnkey, outsourced platform that will offer an incredible value for PR and corporate communication departments as well as PR agencies," stated Stephen Marsh, CEO and founder of PR InSite. "We understand the demand from this industry for the tools and applications to better manage the way their messages are presented to the public. PR InSite was specifically designed to provide our clients with the ability to reach their audiences and communicate internally in the simplest manner."

Clients can opt to take full advantage of a dedicated account manager from PR InSite who can manage their site on a day-to-day basis or they can assume full control of all content management themselves. Either way, PR agencies and corporate communication division will benefit from a full-line of products designed to enable a faster delivery of messages to the proper audience. These products include:

- eNewsRoom: The foundation of a corporate communications website, PR InSite offers a best practices eNewsRoom which incorporates dozens of features including email alerts, a fully searchable and easy to manipulate press release section, an In The News feature that allows the client to post media hits and placements, a password protected journalist area, image gallery and many other features.

- Contact Management Solution: This contact center allows selected clients the ability to search their own database of journalists, web site users, employees, service providers, vendors and many other types of contacts. Users can choose to share this address book with others in their organization or they can keep it private. The Contact Management Solution can be used to create any kind of contact list and is fully searchable. Additionally, users can send email blasts, "Instant Message," or send files with no external email application needed.

- Collaboration Tools: A web center designed to better foster collaboration and communication between client employees and targeted contacts, these collaboration tools have been designed to supplement an online communications program. All features are integrated into the PR InSite client extranet. Services offered include a PR Contact center, blast & targeted emailing, file and document management, and an online memo center.

- Research & Analysis: PR InSites extranet provides a comprehensive collection of company information, news, stock and financial data, and public opinion sampling in the Quotes & Research Center. Company profiles, SEC Filings, portfolio trackers and real-time quotes are all offered within this application. And, all clients have access to the NetAnnuals Online Annual Reports Gallery, the Webs most complete and current database of company annual reports that are searchable by ticker, company or keyword.

PR InSite is currently looking for companies from any industry to participate in the Beta program. For more information, please visit the PR InSite website at www.prinsite.com.

About PR InSite
Founded in 2002, PR InSite is a global provider of Web applications and technology solutions for the public relations industry. PR InSite provides the Web's first completely integrated comprehensive suite of public relations tools, including our best-practice eNewsRooms and public relations Web site management. PR InSite is headquartered in San Francisco, CA and has an east coast regional office in New York, NY. For more information on PR InSite, please visit www.prinsite.com.

# # #

Contact:
Jared Kufta
kuftaja@yahoo.com
or
PR InSite
Steve Marsh
steve@prinsite.com
866-6PR-INSITE