NEW FIRM PROVIDES CRITICAL STEPS IN BRANDING ITS NOT JUST A LOGO -- ITS ABOUT WHO YOU ARE

New branding and change management firm launched on premise that what executives want are results and not expensive, lengthy documents.

BCM (Branding and Change Management) Consultants International (www.BCMintl.com) recently opened its doors with the goal of helping clients make their brands operational and profitable."
BCM is founded on the premise that branding is not an end in itself, but the beginning of what is ultimately a corporate journey to truly define a company, its values, purpose and mission, corporate culture and, yes, perhaps, a new logo. It is about having the foundation and infrastructure to survive bad times and excel in good times.
So what is the novelty? Branding has been and continues to be a buzzword used by managers and marketing firms around the world. Yet, the fact remains that most managers, employees and customers believe that a brand is fundamentally a logo and a name. The number of agencies and consultants that have promoted branding" as their reason for being is staggering. Yet all they seem to do is provide nice logos, questionable names and complex identity guidelines. The rest is up to the client and that is where things fall apart. Most managers either do not have the time or do not realize that branding is a complex process that involves the entire organization, beginning with the employees. Unfortunately, these days change" is equated with layoffs, in large part because managers forget to communicate with their staff and to be honest about where they are headed.
Our goal is to work with senior management to both define and implement the steps necessary to fully integrate a brand into an organization. Creating a brand that employees believe in and that resonates with customers." states Oliver Landreth, founder and President of BCM.
Oliver Landreth has over 15 years of international experience, working with such clients as Malaysia Airlines, Elo Touch Systems, Leap Wireless International, Keebler, PepsiCo, Sonae (Portugal), Johns Hopkins University (Italy) and Dupont. He graduated cum laude from the University of Pennsylvania in Philadelphia and obtained his international MBA from the top ranked INSEAD in Fontainebleau, France. He is a native speaker of English, French, Italian and Portuguese and is fluent in Spanish. He has lived around the world for over 25 years. BCM serves clients worldwide, particularly those facing cross-cultural management issues and is based out of Charlotte, North Carolina.
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