For Immediate Release: Vote for 2002 Brand of the Year!

Voting begins this week for brandchannel.coms 2002 Readers Choice Brand of the Year. Log on to www.brandchannel.com and vote for the brand you think made its mark in 2002.

NEWS RELEASE -- For IMMEDIATE Release
November 6, 2002

Contact:
Robin Rusch
brandchannel.com
212.798.7663
rrusch@brandchannel.com

Vote for the 2002 Brand of the Year!

November 6, 2002 -- Voting begins this week for brandchannel.coms 2002 Readers Choice Brand of the Year. Log on to www.brandchannel.com and vote for the brand you think made its mark in 2002. This is your chance to be heard.

Brandchannel.com defines the brand of the year not as the one that made the most money or has the most value but the one that actually had an impact on our lives-made us stand up and take notice. The Brand of the Year is not necessarily typical; last years nominations included such brands as Al Qaeda, Rudy Giuliani, and New York City. The Global Brand of the Year for 2001 was awarded to Apple.

Brand of the Year voting will last through December 31, 2002, and winners will be announced February 2003. We are encouraging everyone to vote for the brand that had the biggest impact in 2002.

Editorially independent, brandchannel.com is produced by Interbrand, a leading branding consultancy. Brandchannel.com is committed to providing a global perspective on brands and challenging readers to think further about important issues affecting brands now and in the future. To further enhance the publics brand awareness, we offer a cadre of tools and information including global listings for conferences, courses and careers, as well as links to other valuable industry resources. Brandchannel.com is not a one-way street; we provide the opportunity for an open exchange on the subject of brands and branding around the world.

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