Cal State Fullerton Selects MindFire eMarketing to Conduct Key Economic Survey

The Institute for Economic and Environmental Studies at California State University, Fullerton uses MindFire eMarketing to conduct its quarterly study of the regional economy.

Irvine, CA - (November 8, 2002) - MindFire, Inc., a leading provider of business software and marketing solutions, today announced that its eMarketing Suite was selected by Cal State Fullerton's Institute for Economic and Environmental Studies for use in conducting its research on the regional economy and environment.

The results of this study were made public at the seventh joint Economic Forecast Conference presented by Cal State Fullerton's College of Business and Economics and the Orange County Business Council. This annual conference informs the business community of economic issues and concerns for future growth and development, identifying industry trends and focusing on key industry clusters.

By using MindFire eMarketing, Cal State Fullerton surveyed executives in the business services, computer, financial services, healthcare, manufacturing, marketing, and real-estate industries. eMarketing provided respondents with a personalized survey experience, automatic tabulation of survey results, and enhanced response data.

"MindFire eMarketing allowed the Institute for Economic and Environmental Studies to quickly and easily survey the local business community", said Anil Puri, Ph.D., Dean of the College of Business and Economics at Cal State Fullerton. "With MindFire, we were able to launch our survey in less than two weeks, receive results in real time, and achieve over an 11% response rate."

The eMarketing Suite
The MindFire eMarketing Suite is a marketing automation solution that facilitates the creation, measurement, and management of campaign specific landing pages that support both Direct and eDirect Marketing initiatives. The suite is built on a J2EE platform and is designed to be fully scaleable to meet individual client needs.

About MindFire
MindFire provides leading edge technology solutions that power marketing initiatives. Its products allow companies to reach new customers, engage existing customers, and enhance traditional marketing efforts. MindFire is located in Irvine, California, and its customers include T.G.I. Friday's, Learning Express, and Hunter Douglas.

For information, email info@mindfireinc.com or visit www.mindfireinc.com.

About Cal State Fullerton's Institute for Economic and Environmental Studies
The IEES issues economic forecasts, provides policy advice on economic and environmental issues, and conducts regional economic analysis. The Institute undertakes independent studies and engages in sponsored research with private and public entities in the areas of its focus.

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Media Contact:
David Rosendahl
MindFire, Inc.
949/608-2680 x208
drosendahl@mindfireinc.com