SKYWORLD INTERACTIVE HIRES KEY PERSONNEL FROM THE SCREEN HOUSE

SkyWorld Interactive, a full service web design and development firm, announced today the addition of Gilles Bérubé as Director of User Experience, and Jim Hazen and Paul Twitchell as senior consultants. All three executives were formally with The Screen House a leading Boston based interactive services firm.

SKYWORLD INTERACTIVE HIRES KEY PERSONNEL AND ACQUIRES ASSETS
FROM THE SCREEN HOUSE

ACQUISITION PROVIDES CONTINUED MOMENTUM TOWARDS
BUILDING A STRONG STABLE AND SUCCESSFUL WEB DEVELOPMENT FIRM

Stoneham, Mass. (FOR IMMEDIATE RELEASE) --SkyWorld Interactive, a full service interactive design and development firm, announced today it has acquired assets and intellectual property rights to The Screen House and hired key employees and management from the Boston based interactive strategy, design and development firm.

The Screen House, founded in 1995, developed a reputation for building interactive solutions that were both technically advanced as well as comprising award winning, user-centric designs. They applied these solutions to a wide range of enviable clients including retailers such as IKEA, Osh Kosh BGosh and Cambridge SoundWorks, entertainment companies such as Paramount Pictures and E! Online and prestigious educational institutions such as MIT and Harvard Business School.

Among the personnel joining SkyWorld from The Screen House, are members of the firms management team including Creative Director, Gilles Bérubé, Account Director, Jim Hazen and Business Development Director, Paul Twitchell. In addition to bringing years of experience building a successful internet services firm, Gilles, Jim and Paul also bring a wealth of knowledge ranging from business and consumer strategy and marketing, to user-centric design and architecture. They have worked with industries as diverse as architecture, banking, publishing, retail, higher education, broadcasting, and advertising.

This is the second acquisition by SkyWorld this year. In June, SkyWorld acquired BeeLine Internet Resources, a Boston-based Internet development firm. BeeLines client solutions include the award-winning Nellie Mae student loan center, KISS 108FM Web site and Alkermes Pharmaceuticals marketing presence.

The combination of talent from all three firms creates a very strong and stable local powerhouse and continues SkyWorlds ambitious drive towards building a successful and independent regional firm that can offer scalable, cost effective best of breed" interactive services for a variety of industries. With the infusion of new talent, SkyWorld can further enhance its current offerings with more user experience design expertise, practical strategic thinking and greater technical resources while maintaining its reputation for client satisfaction and building solutions with a measurable return on investment.

We are very excited to have joined forces with such a talented group" said Andrew Celentano, president of SkyWorld Interactive. Our newly expanded experience and expertise provides new opportunities for us to service our clients. We can now offer more strategic thought leadership for our clients. And most importantly, it creates a thorough and intimate understanding of the user experience coupled with the proven ability to fashion that knowledge into solutions and tools that can be put into practice everyday. Long before it became a trendy industry niche, the folks at The Screen House were paying attention to user experience and how it applied to their clients business goals. We want to leverage that experience to create world class solutions for our client base," continued Celentano.

About SkyWorld Interactive
SkyWorld Interactive (www.skyworld.com), founded in 1995, is a full-service interactive services firm offering web design and development services including strategic consulting, user experience expertise, full technical development and support as well as online marketing and sales tools and services. Since its inception, SkyWorld has provided award-winning Web solutions for its clients by understanding the intrinsic relationship between Web technology and business strategy. The company has remained strong and financially viable by nurturing relationships with clients focusing on incremental and highly scalable Web solutions that generate a positive return on Internet investment. SkyWorld has extensive experience working with clients in the financial services, life sciences, high tech, manufacturing and retail industries including Boston Private Bank, Standard and Poors, Paramount Pictures, Fleet Investment Management, AspenTech, Mercury computers and the Massachusetts Teachers Association,

SkyWorld's commitment to its clients has resulted in growing recognition by the Web development community. In 2001, SkyWorld received a New England Web Development Award for Best Portfolio/Self Promotion Site. SkyWorld received more nominations for the 2001 Massachusetts Interactive Media Council Awards than any other Web agency in Massachusetts. More recently, SkyWorld clients received a pair of eHealthcare Leadership Awards and five 2001 WebAwards. For additional information call 1.866.SKYWORLD (1.866.759.9675)

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