Bluefish Announce New Range of SIM Applications

Bluefish Technologies has announced a new range of SIM based applications aimed at Network Operators looking to attract new subscribers and increase revenues.

Bluefish Technologies has announced a new range of SIM based applications aimed at Network Operators looking to attract new subscribers and increase revenues. All applications are predominantly based on tried and tested SIM Toolkit technology, which means they are suitable for implementation now, on all current 2G GSM networks and will work on all Phase 2+ phones (currently over 80% of phones in use worldwide).

The Bluefish range of simple to use menu driven applications will benefit both operators and subscribers alike boosting ARPU and promoting loyalty. They include Prepay TopUp a through-the-handset-now alternative to scratch cards and vouchers. Ringtone download enables users to search and pay for a wide range of ringtones. SIMecho provides peace of mind by automatically backing up selected data such as a users address book to a network server. SIM Callback allows continued access to network services even when roaming and has the added benefit of allowing the Network Operator to control the cost of roaming calls.

Working with partners to deliver a total SIM solution is the key. Bluefish Information Services for example are pulled down to the phone when and where required by the subscriber rather than being pushed out by the Operator at scheduled times. This is achieved using a simple easy-to-use menu and does not require a WAP phone.

Another innovative offering is MobileWrite-Up!, which capitalises on the boom in mobile messaging by offering web-type interactive information services. This provides a parallel web experience accessing rich content that enables users to create their own sites, directories and links.

Multi IMSI completes the range, allowing each SIM to hold more than one account enabling a user to switch from say a work to a personal account and automatically to a preferred network when roaming, thus reducing the cost of calls.

Bluefish is taking SIM Toolkit technology to new heights, working closely with a number of Operators to deliver ground-breaking services and functionality. The new applications are a reminder of the continuing dominance of the SIM as the device linking subscribers to the networks. As well as providing security and subscriber authentication the SIM is also hosting a number of applications, which can be updated either with a SIM swap or over the air.

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Reader enquiries:

Scott Allen at Bluefish Technologies
Tel:     +44 (0) 118 924 1513                        
Fax:     +44 (0) 118 924 1530                        
E-mail: mailto:scott.allen@bluefish.com
Web: www.bluefish.com

Please note that Bluefish now have a new web address: www.bluefish.com

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