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Perceptor [Publicis] and WebtraffIQ join forces
WebtraffIQ and Perceptor have come together to provide measurable marketing initiatives
13 November 2002, London, UK
Perceptor [Publicis] and WebtraffIQ join forces
WebtraffIQ and Perceptor have come together to provide measurable marketing initiatives
----Begins----
http://www.perceptor.uk.com/">Perceptor, the above, below and through-the-line marketing agency has partnered with web analytic firm http://www.webtraffiq.com">WebtraffIQ. Perceptor, a division of Triangle Group, which is wholly owned by Publicis Group SA, has boosted its measurement services and analysis for its digital marketing, by partnering with the UK-based web analytic firm.
Perceptor creates and delivers Brand Strategy, Research and Planning, Corporate and Brand Identity, Web & New Media, Marketing Communications and Internal Communications. http://www.webtraffiq.com">WebtraffIQ provides Email Tagging, Web Traffic Analysis, Form Tracking and Flash tracking.
The strength in the partnership lies within the 'good fit in the exchange of capabilities between designers, technicians and marketers. The Information gathered between the various website and marketing initiatives feeds off itself and the quicker this happens the faster new ideas and processes are built continually creating new and better products and services.
The definitive way to achieve 'better campaign results and user-friendly websites is to focus on understanding members, customers and users, their values and aims. The information provided by WebtraffIQ is directly applied to Perceptor's activities, which helps customise and personalise interactions across the clients business channel as a whole.
Graham Griffiths, Planning Director Perceptor says, We demand more accurate quantified and qualified information to be available at our finger-tips, which presents us with the opportunity to learn even more about how and why individuals are reacting to campaigns. This is crucial through all of the stages of a campaign, across a range of mediums and channels that we implement. Utilising a solution such is WebtraffIQ enables us to monitor, measure and analyse the development and deployment of our campaigns, passing this onto our customers in the form of refined service.
Kevin Hutchinson, CTO, http://www.webtraffiq.com">WebtraffIQ comments, 'If there are requests for specific traceable information we endeavour to upgrade our understanding and system to accommodate that market need. The Internet has revolutionised the way we gather customer intelligence, it amazes me that more companies like WebtraffIQ and Perceptor havent come together to offer better service to clients."
Marcos Richardson, European Director at http://www.webtraffiq.com">WebtraffIQ explains, We envisage that more traditional and digital advertising, marketing and PR agencies will be integrating web analytics into their campaigns, as clients demand to see more accurate results that demonstrate the effectiveness of these campaigns. Agencies are going to have to provide precise data, which drills down to justify how campaigns are actually delivering online from offline & online marketing initiatives."
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----Notes to editors----
This press release is available in PDF, plain text and Word formats.
Photographs are available of Marcos Richardson, European Director of http://www.webtraffiq.com">WebtraffIQ
http://www.perceptor.uk.com/">About Perceptor:
http://www.perceptor.uk.com/
Perceptor specialise in brand building for both the external and internal audience. Our services encompass Brand Strategy, Research and Planning, Corporate and Brand Identity, Brand implementation, Web & New Media, Marketing Communications and Internal Communications.
We work with a group of blue-chip clients to deliver brand and communication strategies and programmes that engage and motivate their audiences and deliver tangible benefits to our clients brand and bottom line.
Perceptor are part of the Triangle Group -- Marketing Weeks Agency of the Year 2001.
http://www.webtraffiq.com">About WebtraffIQ:
http://www.webtraffiq.com
http://www.webtraffiq.com">WebtraffIQis an advanced real-time visitor tracking and analysis solution for business web sites and e-commerce enterprises.
http://www.webtraffiq.com">WebtraffIQ provides a state-of-the-art campaign tracking service which enables clients to see how various off and online marketing techniques are working, in effect creating a rich picture of a web site's activities.
http://www.webtraffiq.com">WebtraffIQ is a privately owned Limited Company which provides a system has undertaken a four-year research and development-testing period and is used by over 300 individual web sites throughout the world.
---Contact----
Perceptor:
Perceptor Limited, 23 Newman Street, W1T 1PL
Telephone +44 [0]7307 7420, Website: http://www.perceptor.uk.com/
http://www.webtraffiq.com">WebtraffIQ:
Marcos Richardson, European Director, Email: mailto:webtraffiq@elementalpr.co.uk
Email: mailto:webtraffiq@elementalpr.co.uk, Website: http://www.webtraffiq.com
Telephone: +44 (0) 20 7681 0187
Address [UK Office]:
WebtraffIQ, 44 Parkway, Camden, London NW1 7AH, UK
http://www.elementalpr.co.uk">Elemental PR
Tim Gibbon, Account Director, Elemental PR, Email: mailto:webtraffiq@elementalpr.co.uk,
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Website: http://www.elementalpr.co.uk
Address: 30-32 Southampton Street, Covent Garden, London, WC2E 7HE
Telephone: +44 (0)20 7379 8840, Fax: +44 (0)20 7836 834
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