Xara Announces Appointment of GEM as UK Distribution Partner

Xara announced today the signing of GEM to distribute and promote Xara's range of graphics software products in the UK.

Hemel Hempstead, UK
November 14th 2002 - Xara announced today the signing of GEM to distribute and promote Xara's range of graphics software products in the UK.

Xara has already provided hundreds of thousands of webmasters and designers around the world with a fast and easy means of producing great graphics and navigation controls for their site through existing online channels. This new appointment of GEM is part of Xara's ongoing commitment to the global reseller channel, bringing Xara software to new customers by improved high street presence, customer service and logistics.

"GEM is respected for their experienced sales force and provide excellent access to the UK retail market," said Kate Moir, Marketing Director of Xara. "We intend to work with GEM to rapidly increase our presence in the UK retail market and help make Xara a household name outside the online community."

Xara is a leading developer of graphics software for Windows with over 20 years of design experience. Xara titles include award winning illustration software Xara X, 3D titling package Xara3D and template-based web graphic creation software Xara Webstyle, among others.

Xara has an excellent reputation in the design world, said Dean Van-Velsen, Marketing Director for GEM. Their product range will be well placed among our existing graphics software range and we look forward to helping Xara achieve their goals by working closely with our customers to promote the range."

Editors' notes

About GEM
Gem is the UK's leading specialist trade distributor of consumer and business technology, focusing on software and peripherals into the retail and reseller channels. For more information, please visit:
http://www.gem.co.uk

About Xara
Xara has been producing software since 1981 and has developed particular expertise in the area of software for creating Web graphics. Our guiding development principle is to combine clean, dead simple UIs with ultra fast performance, in packages that create compact, screen-optimised graphics. For more information on Xara and its products visit:
http://www.xara.com/