ORGANIC BEBE LAUNCHES NEW BABY REGISTRY WITH UNIQUE PARTIAL PURCHASE FEATURE

Organic Bebe (http://www.organicbebe.com), a catalog and online retailer of specialty baby products, today launches a new gift registry designed to simplify the gift giving process. Unlike conventional gift registries, Organic Bebes registry offers a unique patented partial purchase feature, which allows gift givers to make a partial contribution of any amount towards any gift.

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BUSINESS, FASHION, LIFESTYLE, TECHNOLOGY EDITORS

ORGANIC BEBE LAUNCHES NEW BABY REGISTRY WITH UNIQUE PARTIAL PURCHASE FEATURE.

Lynn Haven, FL, November 18, 2002. Organic Bebe (http://www.organicbebe.com), a catalog and online retailer of specialty baby products, today launches a new gift registry designed to simplify the gift giving process.

Customers can register a variety of gifts directly from Organic Bebes website. Gift givers can then visit the registry and make a purchase. If they are not on-line they can call a toll-free number. The registry can be used for any gift-giving occasion, from baby showers to birthdays and Christmas. The registry takes the guesswork out of gift buying, eliminates duplicate and unwanted gifts and saves gift givers a trip to the store.

Unlike conventional gift registries, Organic Bebes registry offers a unique patented partial purchase feature, which allows gift givers to make a partial contribution of any amount towards any gift. The system automatically keeps track of partial contributions and who made it, and completes the order only when the full price is collected. This way, an expensive gift can be registered and its cost shared.

Our customers can now register a gift they really want, like a top-of-the-line stroller, without worrying about how much each guest wants to spend," says Lisa Rae Oshesky, Owner. With partial purchase, each gift giver can just contribute what they like. If the full amount is not reached, they can make up the difference themselves."

The Organic Bebe registry also contains many features designed to help with the celebration. For example, it has an on-line photo album where pictures can be posted and shared with friends and an on-line RSVP system that can be used to simplify party planning. Each customer also gets their own web announcement page where they can, for example, announce the arrival of a new baby. To maintain privacy, each registry can be assigned an optional guest password to limit access to family members.

Organic Bebe selected Felicite.com (http://www.felicite.com), to develop and operate its gift registry system. Felicite.com is a leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchants retail store, web site or mail order operations, and has a number of unique features such as partial purchase (patent pending).

We looked at a lot of different gift registries and Felicite.com had the best features and could be quickly integrated with our web site. Their partial purchase feature allows our customers to register our full range of gifts, even those at the high end. Best of all, their fee structure is commission based, so they make money only if we make money," says Lisa Rae.

Organic Bebe is a catalog and on-line retailer of natural and specialty products for babies, children, and mothers located in Lynn Haven, Florida. Its web site can be found at http://www.organicbebe.com

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For more information please contact:

Lisa Rae Oshesky at Organic Bebe, 866-734-2634, mail@organicbebe.com