Insurance Professionals Capture Consumer Intelligence with SurveyWriter.com

Insurance professionals do their own market research using SurveyWriter.com.

More and more savvy insurance professionals realize that obtaining pre-market and post-market feedback from potential and existing customers can be the key to success in the market place.
SurveyWriter.com is a new web service available to insurance companies, agencies, brokers and other insurance professionals that gives them the online tools to measure customer attitudes and opinions regarding products and services to further enhance understanding of their target market.
According to Joel Friedman, CEO of SurveyWriter, Insurance associations are using SurveyWriter to gather vital industry data from association members. Insurance companies target customers who have filed claims for customer satisfaction surveys. It can also be used to measure attitudes of a market segment to individual companies or agents." Said Friedman, The potential uses for online research in the insurance industry are limitless."
Heres how it works:
·   You log onto www.surveywriter.com through your personal Internet connection and your browser.
·   You create your questionnaire using SurveyWriter's advanced HTML question editor. Extensive formatting capabilites provide you with complete control over the look and feel of your survey, and filter wizards comfortably guide you through the construction of advanced logic questions, which allow you to "talk" to your respondents by asking new questions based on their answers to previous ones.
·   The survey is seamlessly linked to your own Web site. No one ever knows that you are not hosting the survey.
·   SurveyWriter tabulates results automatically, and you can view them at any time in presentation-ready charts.
If you wish, you could also download the survey results onto a spreadsheet or similar application. No programming or network experience is necessary. All you need is a PC and a connection to the Internet to create and field full-featured web surveys. SurveyWriter provides the tools to connect with customers all over the world, instantly, and at the low cost of $1.25 per completed survey! No upfront costs, and training is free.

According to Friedman, "SurveyWriter.com enables real-time, bi-directional communication between insurance professionals and consumers by delivering media-rich content over the Web and collecting feedback from the viewer. The result is a powerful marketing and data collection tool."
About SurveyWriter
SurveyWriter is a leading provider of web surveys and online market research tools and services. More information is available at www.surveywriter.com.
Joel Friedman is a pioneer in the field of market research and software development. He was a partner at Communications Workshop, Inc., a full-service marketing research company located in Chicago, IL. After selling the company to Conway/Milliken & Associates in 1996, Joel served as their Vice President of Internet Services from 1996-1998. He founded SurveyWriter.com in 1999.
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Contact: Joel Friedman, 773-506-7006
Email: info@surveywriter.com
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