Steady growth in the U.S. professional publishing market will continue in 2003, according to a new report from media research leader Simba Information.

Simba Information, the market intelligence arm of PRIMEDIA, Inc., projects that the U.S. professional publishing market, which includes the legal, medical, scientific/technical and business publishing sectors, will continue its steady climb in 2003, rising 3.6% to $15.51 billion. This data and much more on the professional publishing market can be found in Simba Information's just-released "Publishing for Professional Markets 2002-2003" market analysis and forecast report.

STAMFORD, CT: Simba Information, the market intelligence arm of PRIMEDIA, Inc. (NYSE: PRM), the leading targeted media company, projects that the U.S. professional publishing market, which includes the legal, medical, scientific/technical and business publishing sectors, will continue its steady climb in 2003, rising 3.6% to $15.51 billion. This data and much more can be found in Simba Information's just-released "Publishing for Professional Markets 2002-2003" market analysis and forecast report.

The 361-page report is packed with facts, figures and predictions on the market, including in-depth information on the latest online activities of every major industry player, a breakdown of professional publishing revenues by segment and media type and need-to-know analysis of recent acquisitions and alliances.

It explains why medical publishing is growing faster than any other publishing segment, and closely scrutinizes the current and future plans of market leaders such as Reed Elsevier, Thomson Corp., Wolters Kluwer and McGraw-Hill. The report also delivers in-depth analysis on the publishing activities of other leading commercial publishers, university presses and industry associations.

While these companies eagerly embrace the future, they must be careful not to alienate their longstanding existing customers," said David Jastrow, senior analyst at Simba Information. But as new professionals enter the workforce, the level of comfort with technology is rising. These customers are not just asking for flexible online solutions, they are demanding them."

In addition to examining the breakdown of professional publishing revenues across four market segments, Publishing for Professional Markets 2002-2003 also provides a complete analysis of the spread of revenues across the five major media used to publish professional information--books, journals, newsletters/looseleafs, online and directories.
The report is currently available in print and online formats. Simba Information also publishes the weekly newsletter Professional Publishing Report.

David Jastrow and Phil Soto-Ortiz, associate editor of the newsletter, are available to comment on professional publishing trends and forecasts.

About Simba Information:
Simba Information Inc. is widely recognized as the leading authority for market intelligence and forecasts in the media industry. Simba is a a PRIMEDIA/Media Central Company headquartered in Stamford, CT.